SBC News Voice of the Sports Betting Industry
Simon Pilkington has announced that he will be vacating his position as CEO of KaFe Rocks later this year, penning an open letter to ‘Rocketeers’.
First joining KaFe Rocks in May 2018, Pilkington started his career at the affiliate marketing firm as Head of English Language Markets, filling this role for nearly two years before being promoted to VP of English Markets.
He took on the role of CEO in February 2020, shortly before the COVID-19 pandemic – later that year, he reflected on his role in steering the company through the difficulties of that year at SBC’s Digital Barcelona Summit.
As Pilkington explained in his open letter, the outgoing CEO has overseen ‘multiple unprecedented external events’ during his tenure, and vacates his position after ‘strategic changes recently’.
However, he asserted that said changes were not related to his decision to end his two year tenure as CEO and five year career at KaFe Rocks.
“It’s also the right time and the right thing to do for me – this role is extremely involved and I’ve always endeavoured to give everything I can to make it a great place to work, but also a successful place of work too,” he informed KaFe rocks employees.
“That said, a sustained break to recharge and re-energise whilst looking towards the future will be most welcome.
“Whilst there have been strategic changes recently, I want everyone to know that this decision to part ways is something very separate, and I truly believe in the changes that we’ve made acting as the catalyst for long-term future success and growth.”
Notable developments during Pilkington’s tenure at KaFe Rocks have included the launch of its time2play affiliate brand, which the CEO stated operates with a USP based around Trust in an interview with GamblingTV earlier this year.
Since its launch in 2018, KaFe Rocks has taken over 35 sports betting and casino brands live in more than 35 markets from its HQ in Malta.
Pilkington will fully vacate his position on 31 December, and KaFe Rocks has begun to prepare for his departure by advertising for CEO applicants.
The company stated that the ideal candidate will ‘truly embody our values and can bring successful executive leadership and innovation to the group’.
