EveryMatrix partners with BetMGM in major US milestone

EveryMatrix has secured a significant deal in the US, signing an agreement with Entain and MGM Resorts’ joint venture, BetMGM. 

The partnership will see the Malta-based B2B betting and igaming firm provide BetMGM with content from its in-house Spearhead Studios and Armadillo Studios in the New Jersey market. 

This will include the ‘The Lioness with Amanda Nunes’, which is themed around the UFC womens’ featherweight champion, and ‘John Daly Spin It And Win It’ among other titles. 

This new partnership allows BetMGM players to access content from EveryMatrix’s two in-house game studios on its platform in New Jersey, with planned live market expansion in the future.

Oliver Bartlett, Director of Gaming, BetMGM, said: “We’re excited to partner with EveryMatrix to bring their great content to BetMGM players in the US.

“We consistently provide a world-class gaming experience and through the addition of their games to our platform, we look forward to strengthening our position as the leading operator in the country.”

Initially focusing on New Jersey – where BetMGM is headquartered – EveryMatrix detailed that there are plans for the partnership to be extended to other US states.

BetMGM currently maintains a presence in 16 states – including igaming hubspot such as New York, Pennsylvania and Colorado – as well as Washington DC. 

Commenting on EveryMatrix’s Q1 trading update last month, group CEO Ebbe Groes highlighted North American commercial activity as a key target for investment in 2022, along with continued in-house studio development. 

In particular, the firm detailed that areas of focus in the US include M&A, maintaining controls on non-profitable products, establishing links with tier one operators and achieving growth in new markets.

Commenting on EveryMatrix’s deal with BetMGM, Erik Nyman, the firm’s President America, remarked: “EveryMatrix is delighted to contribute to BetMGM’s massive successes with games from Spearhead Studios and Armadillo Studios. 

“Both have ambitious plans for the next half of 2022, and our relationship with BetMGM is an important step in the process.”