SBC News Voice of the Sports Betting Industry
Paddy Power has moved to upgrade its in-store customer engagement by deploying BoscaSports cutting-edge digital displays.
The heritage bookmaker has informed that it will introduce BoscaSports displays to more than 40 of its betting shops in the UK and Ireland by the end of 2022 trading.
BoscaSports are the leading provider of digital display technology offering integrated sports display solutions to retail outlets including betting shops and racecourses
Providing all-round benefits for retail operators, BoscaSports innovative approach delivers dynamic low-cost solutions combining the very best in premium content in real time to engage customers across all sports
Simon Charnock, Director of Product at Flutter UK&IRE, commented on the upgrade – “We will be introducing BoscaSport’s digital offering in some new shops and those that are being refitted or retro-fitted throughout the year. The shops, which include Manchester’s Piccadilly Plaza, Leeds City Centre and Hammersmith will feature a mix of BoscaSport’s upgraded passive screens and new interactive screens.”
The Paddy Power partnership sees BoscaSports continue its commercial momentum, having delivered over 5,000 displays to its global customer base that includes the UK Tote, Britbet, Tote Ireland, MST (Italy), and a host of independent betting operators and racecourses.
BoscaSports’ Founder & Product Director, Fergal Downey, said: “We’re delighted to be undertaking such a significant further deployment with Paddy Power. They have always led the market in innovation, and this is another example of that. We are looking forward to further developing our product offering with such a forward-thinking operator.
