SBC News Voice of the Sports Betting Industry
Playtech Plc has completed a headline project for Czech gambling group Fortuna Entertainment, confirming the successful migration of its PSK Croatia brand onto Fortuna’s centralised platform.
The FTSE technology group had undertaken the project back in 2017, following Fortuna’s acquisition of Prva Sportska Kladionica (PSK), a deal that saw Fortuna become Croatia’s biggest gambling firm.
The three-year project, saw Playtech tasked with merging Fortuna brands active with five Eastern European countries within a unified and market-by-market scalable solution.
”The success of our strategic partnership with Playtech over the last five years is testament to the strength of our omni-channel offering in Central and Eastern Europe, and we look forward to watching this partnership continue to grow from strength to strength.” commented Per Widerstrom, CEO at Fortuna Entertainment Group.
“We are now delighted to launch our PSK.hr brand in Croatia on FEG’s unified platform, using Playtech’s industry-leading IMS account and wallet solution
Praising Playtech tech prowess, Fortuna noted the IMS and PAM systems omni-channel capacity that had helped the group secure leading positions within the markets of Czech Rep, Slovakia, Romania, Croatia and Poland
Playtech COO Shimon Akad, remarked: “Fortuna Entertainment Group is a key strategic partner for Playtech, and we have continued to be impressed by its significant growth trajectory as it firmly establishes itself as the leading betting and gaming operator in Central and Eastern Europe.”
“Our multi-product and omni-channel capabilities, combined with multi-market partnership has proven the strength and stability of Playtech’s IMS platform, and we look forward to building on our excellent working relationship with FEG.”
