Svenska Spel trials ‘coupon free’ paperless purchase as next retail innovation 

Svenska Spel delivers major venue upgrade by going cashless with IGTPay 

Svenska Spel has ushered in a ‘new era of gaming’ by announcing that it has deployed IGT’s ‘IGTPay cashless payment provisions across its venues. 

Sweden’s gambling monopoly has amplified its venue payments capacity, having recently upgraded its VLT operating platform to IGT’s ‘INTELLIGEN’ and Quasar systems.

The upgrade enables Svenska Spel customers to have the option to transact safely and securely with VLT terminals through their mobile devices.  

“Launching IGT’s cashless product provides our players with a reliable, cutting-edge cashless solution that connects directly with the Swish mobile app, helping us drive efficiencies while responsibly advancing the player experience,” said Magnus Lannersund, Director of VLT Operations at Svenska Spel AB.

Since 2018, IGT has led the technology-focused ‘modernisation project’ of Svenska Spel venues, undertaking an upgrade of circa 5000 VLTs in gaming halls across Sweden.

Further project upgrades have seen IGT overhaul Svenska Spel’s retail player management provisions and improve venue end-to-end maintenance, installing its centralised Quasar system.

Svenska Spel has branded IGTPay’s cashless deployment as a major corporate directive, streamlining its venue’s engagement for modern consumers, while also being fully compliant with Swedish laws on cashless transactions.  

Ryan Reddy, IGT Vice President, Systems and Payments Products, added: “As the relevance of cashless and contactless gaming innovations continues to grow, technologies such as IGT INTELLIGEN with IGTPay become critical components of the player experience, and solutions that can bring tremendous value to our global customers.

“We have established a dedicated Payments Team to ensure that customers such as Svenska Spel are equipped with IGT solutions and services that deliver modern payment options that align with consumer expectations and future business opportunities.”

 

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