Leading Greek online bookmaker Stoiximan Group has launched its new TV advertising campaign thanking Greece’s emergency services and the general public in their efforts to contain the spread of the Coronavirus.
The campaign titled ‘#OneTeam’ sees Stoiximan promote none of its betting services, with the bookmaker choosing to use its broadcasts to ‘express gratitude and solidarity’ to all Greeks fighting against the disease.
Despite years of austerity crippling public health networks, Greece (population 11m) has recorded amongst Europe’s lowest COVID-19 cases (2,700) and deaths (150).
Avoiding a pandemic scenario that has plagued its neighbours, international health experts have recognised Greece as a role model in its actions against the virus, with emergency services adopting early protocols to constrain the virus and citizens following strict national lockdown policies.
Calling on its roster of sponsored athletes, Eleftherios Petrounias, Katerina Stefanidis, Anna Korakaki, Spyros Gianniotis and Vassiliki Milousi, alongside Greek sporting legends Dimitris Diamantidis, Giorgos Samaras, Mathieu Valbuena and Adelino Vieira – Stoiximan applauds ‘Greece’s frontline for defying the odds’.
Further to launching the campaign, Stoiximan Group has made individual €250,000 donations to emergency services in which it operates flagship Stoiximan (Greece and Cyprus) and Betano (Romania and Portugal) brands.