SBC News Voice of the Sports Betting Industry
Industry affiliate marketing and player acquisition agency TAG Media has launched its first US property ‘US-Odds.com’, seeking to engage and educate nascent US betting audiences with free-to-play (FTP) mechanisms.
Initially launched for the regulated state of New Jersey, TAG’s new property seeks to become a ‘first of a kind US domain’ merging in-depth bookmaker reviews and pro sport tips with high-definition FTP games driving player engagement and education.
Making its New Jersey debut, US-Odds.com will feature a ‘$1m Jackpot Game’ powered by proven industry innovation and player engagement studio Incentive Games.
The domain’s jackpot game has been made available for players across the US, who have to correctly pick the winning margins of 8 NFL games each week to land the $1m jackpot, insured by iGaming-specialist RISQ.
TAG Media Managing Director Tom Galanis said of the launch of US-Odds.com: “The regulated US market represents a highly exciting opportunity for TAG Media as we embark on a new challenge. Whilst this is our first foray into the portal world, our team brings vast expertise in the iGaming affiliate marketing space and we are thrilled with the content we are putting together for New Jersey sports fans. To be the first affiliate to offer up a $1m FTP jackpot breaks new ground for the industry.”
Operating initially under a vendor registration from the NJDGE, TAG Media’s stride into the US sports betting market comes alongside its continued master affiliate and affiliate management activity in Europe.
Galanis added: “It’s business as usual with regards to our existing consultancy business in Europe, where we don’t intend to venture in to the portal space. However, we are confident that our work on US-Odds.com will bring the same energy that has placed us at the heart of iGaming affiliate marketing in Europe to the US”.
