Playtech Plc has launched its regulated market services for Switzerland, acting as the lead digital systems supplier for Swiss Casinos Group.
The FTSE firm is one-of-four technology incumbents allowed to service online casino provisions for approved land-based operators under the remit of the new ‘Money Gaming Act’’- established by Switzerland’s Federal Council
Playtech has secured its systems permit in partnership with Swiss Casinos’ Pfäffikon (canton of Zurich) property.
Stating its intent to lead the market, Playtech has launched its full-suite casino jackpot games and live casino content, which allows Swiss Casinos to develop a true omni-channel proposition.
Shimon Akad, Group COO, Playtech, said: “Live casino is a hugely exciting growth area for Playtech, and we’re proud to partner with Swiss Casino on Switzerland’s first venture into this space. They are the ideal company to introduce Live to the country given their leading market position in Switzerland.
“This kind of partnership, opening up a new sector in a newly regulated market, is a perfect example of our strategy in action. We look forward to a long, successful partnership with Swiss Casinos.”
The development sees Swiss Casinos become the first operator in Switzerland to launch both a Live Casino offering and jackpot Casino games for the market.
Playtech will support Swiss Casinos operations and cross channel dynamics through its flagship ‘Playtech One’ platform, delivering its comprehensive IMS player management system and deeper data-driven intelligence.
Marc Baumann, CEO Swiss Casinos Group, added: “The new Money Gaming Act has given casinos in Switzerland the opportunity to enter the online market for the first time. Swiss Casinos has successfully established itself as the market leader for landbased casinos in Switzerland. Choosing the partner for the online platform then was our top priority and we are delighted to partner with Playtech.
“Through our partnership with Playtech, we want to continue the success story of Swiss Casinos in the online market as well. The outstanding offer, the high competence of the team and the flexibility in adapting to the regulatory requirements have laid the foundation for successful and long-term cooperation.”