bet365 has launched its Mexican market domain – bet365.mx – in partnership with ‘Ganador Azteca’, the gambling subsidiary of Mexican national broadcaster TV Azteca.
The UK’s leading online bookmaker undertakes its Mexican market launch having secured a ‘partnership licence’ granted by Mexican Ministry of the Interior department ‘Dirección General de Juegos y Sorteos -DGJS’.
The announcement sees bet365 partner with Mexico’s ‘second largest multimedia group’ TV Azteca, who in 2018 established its Ganador Azteca division seeking to develop Mexican gambling/entertainment verticals.
Last September, DGJS granted Ganador Azteca the right to establish a casino property in the Yanga province in the state of Veracruz, a license that would be expanded to allow for online gambling provisions.
The Mexican launch sees bet365 continue to expand its LATAM and South American market profiles.
This June, it was revealed that bet365 was amongst the ten international operators competing to secure one-of-seven Buenos Aires online gambling licences, partnering with local bingo operator Pasteko SA.
bet365 undertakes its Mexican debut as ministers of the governing PT Labour and MORENA coalition government propose mandates seeking to revamp Mexican gambling’s regulatory framework which has governed the industry since 1945.
A revamp of gambling laws will likely see the federal government clash with Mexican regional executives, who at present hold ‘provincial autonomy’ on regulating gambling services and tax collections.
In previous statements, MORENA party officials have outlined that the coalition party will seek to transfer the regulatory agenda of gambling back to the federal government.