The governance of FTSE100 gambling group Paddy Power Betfair Plc has confirmed that it has officially sanctioned the firm’s corporate rebrand to ‘Flutter Entertainment Plc’.
The Flutter Entertainment rebrand was approved outright (99%) by company shareholders at the firm’s 15 May 2019 AGM.
As previously communicated, the FTSE betting group undertakes the rebrand to ‘better reflect its broader business’ within a changing global gambling sector.
Undertaking significant M&A investments, with the aim to boost the betting group’s global profile, during the past year Paddy Power Betfair has added US DFS operator FanDuel and Georgian operator Adjarabet to its portfolio of assets.
The company’s executive team has supported the rebrand, stating that Flutter Entertainment will accommodate the firm’s flagship brands Paddy Power and Betfair with its new market assets of FanDuel and Adjarabet, marking a new era for the UK betting group.
The corporate rebrand is implemented effective immediately, with Flutter Entertainment Plc trading under the ticker symbol of ‘FLTR’ on its shared placement on the London FTSE and Euronext Dublin exchanges.