Levy departure sees Novomatic split global sales leadership

Following the confirmation that Vice President of Global Sales, Lawrence Levy is set to take charge of Australian subsidiary Ainsworth Game Technology, Novomatic AG has moved to restructure its global commercial leadership remit.

Issuing a corporate statement, Novomatic Group Chief Executive Harald Neumann confirms that Levy’s Global Sales leadership responsibilities will be split.

Moving forward, Novomatic commercial development and client portfolio for Europe and the Americas will be led by VP of Sales Strategy Jens Einhaus.

Einhaus has formerly served as Novomatic Sales Director since 1999, securing the gambling technology group a number of key contracts.

“As a gaming technology group that operates across the globe, NOVOMATIC has an excellent reputation within the industry. The job is going to be very interesting. In Europe as well as in the Americas, it will be all about expanding our market shares.” Einhaus detailed in Novomatic’s update.

Supporting global sales initiatives, Novomatic confirms that Head of Sales for Emerging Markets, Sonya Nikolova, has been promoted to VP of Sales for Africa and Asia.

A twenty-year gambling executive, Nikolova has formerly led Novomatic commercial development for CEE region markets.

“The industry dynamics in Asia and the emerging markets of Africa will definitely shape the future of the global gaming map. These are giant opportunities for expansion and NOVOMATIC is ready to explore them having an extensive portfolio of premier products and innovative solutions.

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