SBC News Voice of the Sports Betting Industry
GVC Holdings’ European online sportsbook property bwin, has confirmed a four-year extension to its existing partnership with the Deutscher Fussball Bund – DFB – German Football Association.
Extended to December 2022, bwin will continue to act as ‘official DFB betting partner’, securing extensive brand coverage across Germany men/women’s national football team matches.
In addition, the bwin brand secures advertising rights and brand coverage for the DFB Cup, 3.Liga and Women’s Bundesliga domestic club competitions.
Beyond its marketing and brand capacities, bwin leadership states that it will utilise the DFB partnership to promote safer gambling standards, prevention of gambling harms and athlete integrity against match-fixing and sports corruption.
The partnerships focus on social responsibility is formed by a direct attachment to GVC Holdings guiding ‘Changing for the Bettor’ global corporate initiative, announced this January.
Updating stakeholders, Stephan Heilmann, bwin Brand Director for DACH region, states: “We consider it a great honour to be a partner of the DFB and we are pleased to significantly expand our existing partnership with the now signed contract We look forward to the matches of the national team and the thrilling duels in the DFB Cup, both of which offer us an exclusive environment to present the bwin brand, and the responsible handling of sports betting within the partnership will be a central theme for us, which we will work together want to advance with the DFB.”
