Ladbrokes places the Senet Group’s core message at the heart of SPFL sponsorship

David Macdonald – Ladbrokes Coral

Industry-independent watchdog and standards body, The Senet Group has praised Ladbrokes (GVC Holdings) for its commitment to promoting Responsible Gambling through its marquee sponsorship of the Scottish Professional Football League (SPFL).

Promoting safer gambling, Ladbrokes marketing confirms that the Senet Group’s ‘When the Fun Stops, Stop’ message will appear across all SPFL players’ shirts for the 2019/20 season.

David Macdonald, Sponsorship and Events Manager at Ladbrokes Coral, said: “As a responsible business, we hope this innovative scheme proves our commitment to tackling problem gambling through sport, across Scotland and will encourage other operators to follow suit, for the benefit of our customers, colleagues and communities.”

In addition, the Senet Group’s core message will be displayed across match-day programmes, LED boards and TV interview backdrops, with Ladbrokes marketing outlining the most comprehensive coverage for UK safer gambling initiatives.

Entering 2018, Ladbrokes renewed its SPFL sponsorship until 2020, with the betting brand agreeing to invest in Scottish football projects.

Gillian Wilmot – The Senet Group

Backing Ladbrokes, Senet Group Chair, Gillian Wilmot, said: “The When the Fun Stops, Stop campaign has proven its ability to connect meaningfully with players and to help tackle problem gambling.  Since its launch in 2015, the campaign has reached an estimated 82% of regular UK gamblers, with 33%, or an indicative 5 million adults confirming that it has helped them gamble more responsibly.

“The decision by Ladbrokes and the SPFL to use our campaign materials is a great endorsement of the work we do to engage with players through positive and engaging messaging, which drives reflection and behaviour change.”