SBC News Flutter rebrands PokerStars VR as part of ‘full-scale overhaul’

Flutter rebrands PokerStars VR as part of ‘full-scale overhaul’

Flutter has revealed that it has rebranded its PokerStars VR to Vegas Infinite as part of a ‘full-scale overhaul’ of the free-to-play social casino videogame.

The virtual reality (VR) product – created by its PokerStars brand –  will now include a new and bespoke 3D virtual cityscape as players utilise Vegas Infinite’s personal player suites, luxury casinos and exclusive rooftops escapes. 

The group has also explained that Vegas Infinite will also soon be available on a new platform, with PC players able to join others on Steam VR and Meta Quest VR, with no headset required. 

James O’Reilly, PokerStars Director of VR & Innovation, stated: “As we approach our fifth anniversary, it’s incredible to think how far our game has come. 

“From a cutting-edge experiment in applying virtual reality to the poker table, we’ve grown to become a living entertainment destination with a full suite of games and experiences played in otherworldly environments that are home to an avid community of players. Today, we’re much more than poker and much more than VR. 

“Vegas Infinite is where we’re taking our players next and there’s lots more in store.”

Since PokerStars VR first launched back in 2018, the product has experienced continual development, which was then accelerated by Flutter’s acquisition of the brand in 2021.

The company added blackjack, roulette, slots, craps, and the proprietary Rocket Rush to an extensive in-game portfolio, while bringing poker fans Spin & Go poker, MTTs and the flagship poker tournament series, the Metaverse Poker Tour (MPT). 

“The virtual destination has also grown to include personal suites and dressing rooms, a luxury casino floor in Casino One, The Gallery casino exclusive to high-rollers, and The Rooftop, a subscriber-only rooftop escape overlooking the soaring Vegas Infinite cityscape,” PokerStars explained in a release.

The group also highlighted that player safety has been a ‘focal point during development’, with Vegas Infinite using ToxMod, an AI live chat monitoring tool, to assist its moderation team. 

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