Busy Playtech BGT completes full deployment of Coral retail omni-channel software

John Pettit – PBS

Updating the market, Playtech BGT Sports (PBS) has confirmed that it has completed the full deployment of its proprietary omni-channel sports betting technology across Coral UK estates (part of Ladbrokes Coral Group).

The full deployment, sees PBS now provide terminals and software on more than 3,000 terminals within Coral’s retail stores, which have been integrated with ‘Coral Connect’ customer rewards systems.

Richard Lang, Ladbrokes Coral’s Retail Commercial Director, commented on PBS’ deployment: “I’m very pleased to have agreed with PBS to extend our SSBT footprint across the Coral estate with the introduction of over 450 Connect tablets. This offering further enhances our retail offering, as well as supporting our multi-channel focus.”

“We believe strongly in utilising best-in-class technologies and PBS deliver us the best digital, retail offering around, providing an improved experience for our sportsbook customers.”

John Pettit, Playtech BGT Sport’s UK, Ireland and Australia Managing Director, was pleased to have finished the project, in what has been a busy H1 period for Playtech’s sports betting division.

“We are delighted to have supported Coral in extending their self-service estate with the roll-out of PBS software on Connect tablet-based terminals. This is also a huge vote of confidence from such a heavyweight retail operator.” Pettit detailed

“Our terminals and software solutions are re-shaping the betting shop industry as bookmakers realise the benefits of digitising the retail space, both to their bottom line and their user experience.”

This week UK independent bookmaker Betfred detailed that it had expanded its retail SSBT integration with PBS, which will see the firm integrate a further 570 betting terminals before the start of this August’s European football season.

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