France state-owned sports betting operator Paris Mutuel Urbain (PMU), continues the restructure of its retail betting network confirming the promotion of Paul Cohen Scali to the position of Director of Operations and Information Systems.
A PMU operations veteran, Scali takes on the senior executive role having previously served as the operator’s Director of IT & Systems (2009-2017). An experienced IT engineer Scali will now lead all PMU integration and systems projects, as the firm seeks to revamp its retail betting offering.
Scali will work alongside new PMU retail network lead Patrick Fontana, who last May was officially appointed Director of Commercial Properties, taking over full management of PMU’s + 13,000 retail betting points across France.
Moving forward, the French legacy betting operator seeks to bridge consumer engagement between its commercial properties and online betting propositions, building new omni-channel capabilities.
Scali will continue to work from PMU headquarters in Paris and will report directly to the firm’s governance.