Industry First…Playtech launches cross-border Veikkaus-win2day poker network

Shimon Akad,

Declaring an ‘igaming industry first’, FTSE-listed gambling technology and platform supplier Playtech Plc has confirmed the launch of a ‘cross-border’ poker network in partnership with state-owned operators Veikkaus (Finland) and win2day (Austria).

Launching the co-shared network which is powered by iPoker software, Playtech details that this is first time ‘two regulated entities have joined forces to share cross-border poker liquidity and follows win2day meeting a series of stringent responsibility standards accredited by Veikkaus and the Finnish authorities.’

As an industry technology supplier, Playtech has an established relationship with both operators, servicing both brands with casino software and gaming content provisions.

Confirming the launch of the co-shared poker network, Playtech governance detailed that its complex project could have not been delivered without the company significantly investing in its poker division.

Playtech has recently invested significant development resources in poker, enhancing its poker client by introducing a new lobby and home tab, completing a full overhaul of the software’s poker tables and launching a series of new game views, enabling easier and fully personalised access to a wide variety of players’ favourite games.

Shimon Akad, COO, Playtech, said: This is a milestone in poker and the gaming industry, and we’re delighted to be at the heart of yet another industry-first providing two great brands with the leading poker network and a series of leading products that I’m confident will prove a huge success going forward.”

Timo Kiiskinen, Senior Vice President, ICT, Veikkaus, said: We are extremely happy with the overall product and the network’s performance so far, and are delighted to have launched on schedule. This is a great venture between ourselves, win2day and Playtechand we’re sure it will be a great success.”

Martin Jekl, Managing Director, win2day said: “Working with Veikkaus and Playtech has been a seamless process and we are very pleased with the results of the network in the first few days since launch. Our customers now have access to the best and most responsible poker experience on the market and we look forward to seeing what the rest of the year will bring.”

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