Increased customer activity drives 32Red H1 2015 performance

32Red Plc governance is confident of hitting  2015 targets following a strong opening H1 2015 (period ending 30 June) performance which saw the operator improve performance on all top line metrics.

Updating the market, 32Red saw its group Net Gaming Revenue (NGR) up 22% to £18.6 million (H1 2014: £15.2 million). Its flagship vertical 32Red casino contributed £17 million of NGR revenues, the operator further noted improved performance in its Italian and new verticals.

During the H1 2015 period, 32Red recorded a 22% increase in active casino customers of +62,000. The operator detailed that it had acquired a further + 26000 new customers up 12% on H1 2014.

32Red management noted that while active player numbers were up, its casino player yield had dropped to £380 (H1 2014 – £400). The operator had also recorded an increase in cost per acquisition to £197.

Commenting on the performance, Ed Ware, CEO of 32Red, said:

“Our continued focus on customer service, combined with increased marketing expenditure and cross sell from supporting products has driven double digit organic revenue growth in the 32Red casino in the half year.

“We recently announced the acquisition of the Roxy Palace business and I am delighted with initial trading and the integration progress. The combination of this earnings enhancing acquisition allied with our strong organic growth provides a strong platform for continued growth and we look forward to the future with confidence.”

32Red Plc will announce its interim results on Thursday, 24 September 2015

32Red Performance Overview