Pronet Gaming has diversified its product offering after agreeing to integrate UltraPlay’s full portfolio of esports titles.
The deal will enable Pronet Gaming to offer an extended array of more than 34 esports titles, with over 6,000 pre-match events, 5,500 live events and more than 200 markets.
Praising the new partnership, Bobby Longhurst, Pronet Gaming CCO, said: “Over the last six months eSports has come into the fore as a major revenue driver in the industry and a key tool for attracting new demographics.
“Integrating UltraPlay’s world-class eSports product will enhance the variety of content we offer our operator partners and meet demands for new and engaging betting options.”
The agreement strengthens and diversifies the content available via Pronet’s platform, which currently includes casino games from over 70 suppliers as well as the provider’s fully customisable sportsbook solution.
Mario Ovcharov, UltraPlay CEO, added: “UltraPlay and Pronet Gaming share a common mission to position operators as market leaders by providing them with cutting-edge technology, extensive knowledge and experience, so that they have an optimal business solution.
“We are positive about the iframe integration of our multi-awarded eSports product to Pronet Gaming and expect this could be the first of many successful projects together.”