BETBY enhances esports portfolio with basketball product

Sports betting supplier BETBY has enhanced its esports range with the addition of eBasketball to its portfolio.

The basketball solution will provide sportbooks with 24/7 betting options, similar to BETBY’s FIFA18 24/7 offering. Moreover, BETBY will provide competitive fixtures featuring NBA, WNBA and All-Star teams, supplemented by Twitch video coverage of every match.

Sergey Tsukanov, Chief Risk Officer at BETBY, stated: “We are delighted to be expanding our esports range with the launch of our NBA basketball products.

“With esports continuing to be a growing part of not just our offering but as a wider vertical in sports betting, we will endeavour to create more exciting products for our operator partners across the globe.

“All basketball esports betting markets will be supported by our proven Risk Management Intelligence system and customisable front-end product, allowing operator partners to give a truly unique experience to their customers.”

BETBY’s eBasketball product will also offer markets on competitive matches featuring classic teams, all-time favourites and modern rosters allowing punters to bet on never seen before match-ups.

Esports has seen a sudden rise in prominence due to COVID-19 temporarily suspending the majority of live-sporting events. This has resulted in operators and providers investing in competitive gaming in order to provide punters with markets to bet on.

As such, sports-centric titles such as NBA 2k and FIFA have risen in prominence, with operators providing markets on its competitive scene. Likewise, providers have expanded esports offerings to create a variety of betting solutions, integrating features such as BETBY’s 24/7 product.

The service can be integrated into BETBY’s esports sportsbook solution or purchased as an individual product. 

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