Welcome to the family: Esports Insider launches

SBC News has long covered the esports industry with a particular focus on all things gambling. Now it has gone a step further with the launch of Esports Insider.


Esports Insider provides readers with daily news stories focused on the business of esports, in addition to expert insight from its editorial team and interviews with the major stakeholders from across the esports sphere.

Whilst its primary focus will be on the business aspect of the burgeoning industry, ESI will also keep readers up to date with all goings on in the major titles with a weekly betting preview, event coverage and an events calendar too.

There’ll be interviews with teams, players, organisers, developers, suppliers and start ups looking to make their way as well as non-endemic companies doing the same.

The team is being headed up SBC’s Sam Cooke, who alongside others will be supported by Oliver Ring, a freelance journalist who has written extensively for Redbull, and Michael Moriarty who is an expert on the CS:GO scene.

Esports Insider Editor Sam Cooke said of the launch: “We’ve been looking to move more into the esports space for some time. With the excellent contacts we’ve established and worked with at SBC, I believe that we can quickly establish Esports Insider as one of the primary sources of esports business news worldwide.

“It’s much needed and will only continue to grow in relevance. Newzoo predicts that esports will be a billion dollar industry by 2019. Those thinking that esports is a bubble that’s going to burst…it isn’t. It’s very much here to stay.”

There were four esports panels at the recent Betting on Sports Conference in London last week. Speakers included James Dean of ESL UK, James Watson of Sportradar, Moritz Maurer of Betgenius, Pavol Krasnovsky of RTSmunity, Peter Ivanov of Ultraplay, ESIC Commissioner Ian Smith and more.

SBC Founder Rasmus Sojmark commented: “SBC has continued to expand its esports coverage and as the industry grows and professionalises, we have expanded SBC Media to include an arm dedicated to the business of esports. 

“Any company that is interested in reaching an esports audience should get in touch.”

Contact Details

Email: [email protected]

Twitter: @esportsinsider_

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