Sportsbook

The latest sportsbook news for the gambling industry.

Bettingexpert launches new iPhone App for finding market value

SBC News Bettingexpert launches new iPhone App for finding market value

Punters have been given an easy-to-use way of discovering whether or not a fancied bet offers value, thanks to Europe’s biggest tipping network. Super affiliate bettingexpert has launched a free Betting Odds Calculator App, which informs users of what odds their prediction should be and what odds are available on the market. It can even allow users to bet directly …

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Swiss CDCM backs implementation of igaming frameworks

SBC News Swiss CDCM backs implementation of igaming frameworks

The Swiss Conference of the Cantonal Directors (CDCM), the governmental body in charge of the nation’s gambling and lottery frameworks, has announced its support for the regulation of its igaming industry. May 2014 saw the Swiss Government publish its initial Federal report on the implementation of igaming legislations and regulations, the report was further supported by an outline of a …

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Coral launches Premier League season 2014/2015 marketing campaign

SBC News Coral launches Premier League season 2014/2015 marketing campaign

Coral Interactive sports betting brand, Coral.co.uk have launched a new broadcast marketing campaign for the Premier League 2014/2015 season. The campaign named ‘Tasty Offer’, features comedian football impersonator Darren Farley and model Carly Baker. The campaign creative was designed by Leeds based creative agency Creative Emporium. The advertisement lasts approximately 30 seconds, and promotes  Coral’s sports betting bonus of ‘Bet …

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Ladbrokes launches accumulator tracker on mobile platform

SBC News Ladbrokes launches accumulator tracker on mobile platform

Ladbrokes have geared up for the start of the new Premier League season by introducing an innovative football accumulator tracker in their mobile platform. Ladbrokes app users will be able to view their single-line football multiples as the matches unfold thanks to My Accas, which expands upon the pre-settlement status for each leg. In place of the standard “unsettled”, customers …

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William Hill secures betting partnership with Aston Villa

SBC News William Hill secures betting partnership with Aston Villa

English Premier League football club, Aston Villa announced William Hill as their official UK & Ireland online betting partner. William Hill sports betting and igaming services will be promoted throughout Aston Villa’s Villa Park stadium. The operator will also receive extra coverage on the football club website and social media channels. Aston Villa acting Chief Executive Robin Russell said: “We …

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Binary.com feels the forex

SBC News Binary.com feels the forex

Binary.com, the UK fixed-odds trading provider, has added three new forex pairs to its offering as demand for forex trading in emerging markets builds momentum.  The three new pairs are: USD/MXN (US Dollar / Mexican Peso) NZD/JPY (New Zealand Dollar / Japanese Yen) USD/PLN (US Dollar / Polish Zloty) The top five most traded currencies remain the US Dollar, Euro, …

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UK Law: Is the GBGA too late with its point of consumption legal challenge?

SBC News UK Law: Is the GBGA too late with its point of consumption legal challenge?

In a series of articles, David Clifton, director at licensing and gambling consultancy Clifton Davies, takes a look at the changes to the UK’s gambling licensing laws which are due to be in place by October. The big question is whether the GBGA is too late with its point of consumption legal challenge. Through its solicitors, in letters before action …

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William Hill partners with BT Sports

SBC News William Hill partners with BT Sports

William Hill have sealed a multi-content advertising partnership with UK multimedia corporation British Telecom, to promote its gaming services throughout all BT Sports’ media inventory. William Hill betting promotions will appear on BT Sports Premiership TV broadcasts, additionally the sports betting operator will receive further coverage on BTSports.com and BT Sports mobile app. The deal will see the Gibraltar-licensed operator …

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