SBC catches up with BETFUZE C0-Founder and CEO Paul McNea, to gain more insight into how his new platform is leveraging mobile and mass social data to create better engagement and value for the sports betting customer Paul is a regular speaker and Sports and betting events around Europe and is a member of a number of industry steering groups …
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GAMING IN HOLLAND CONFERENCE: DAY 1 With 225 attendees from 22 countries, the Gaming in Holland Conference 2014 was the biggest edition yet and the first edition to sell out completely. Speakers and visitors alike look back on a successful conference: a must-visit event now that iGaming regulation is drawing so near in The Netherlands. The conference kicked off …
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Pinnacle Sports is taking World Cup betting to the limit by accepting $1,000,000 bets on the final in Rio on July 13th. The Curaçao-based operation’s incredible limits offer high-rolling bettors the chance to back up their judgement with a considerable bankroll. Those with deep-enough pockets can actually bet that maximum amount over and over again. And should those monster bets …
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The European Commission (EC) is set to urge its member states to implement advertising standards and social warnings regarding online betting and gambling advertising. The EC intends to implement advertising warnings on all forms of gambling advertising in order to curve problem/compulsive gambling in member states. A draft European legislation is in the process of being written by the European …
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FIFA’s decision to place an immediate ban on Luis Suarez regarding ‘all football-related activity’ for his bite on opponent Chiellini did not just scupper Uruguay’s World Cup plans – it also prevented what would have been Paddy Power’s latest audacious marketing stunt. The Irish bookmaker had offered the Liverpool striker €1m (£792,000) to wear a special branded mouth guard during …
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Online gaming company 32Red’s intention to rename next month’s Stewards’ Cup has sparked a wave of protest from betting and sports circles. The Gibraltar based group will sponsor the six-furlong heritage handicap on the final evening of Glorious Goodwood’s five day festival, worth £100,000. But instead of preserving the historical title, the firm signalled its desire to rebrand the race …
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Gambling trade association – Remote Gambling Association (RGA) has labelled the Portuguese Governments plans to implement a 8-16% revenue tax on sports betting operators as “punitive” and “unviable”. The association has raised concerns about Portugal’s current draft igaming proposal and its amendments, which are currently being reviewed by Portuguese parliament legislators. Portugal had planned to liberalise its sports betting market, …
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LBO pictures and data supplier SIS is using its digital streaming platform to provide a new service to both the Betfred and Totepool websites. SIS is delivering live pictures of the “Betfred Bonus Hour”, normally seen on Betfred TV in betting shops, to Betfred.com and Totepool.com. The Bonus Hour is a regular and popular Saturday morning feature on Betfred TV, …
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In an industry first, UK betting brand Betfair has announced they will become the first betting company to use Google Glass headsets during their TV betting slots. It is the first move by the betting company in a wider business plan to utilise Glass to improve consumers’ betting experience. Starting this Saturday 5 July from Leicester with the 2.30pm slot …
Read More »Bookmaker Paddy Power has launched a new word-of-mouth social media campaign, designed to capture the excitement of online audiences across the summer sporting events including the FIFA World Cup. The ongoing social commerce campaign, launched in partnership with social-selling platform Buyapowa, will give sports fans the opportunity to earn special rewards including improved odds by spreading the word amongst family …
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