Sportsbook

The latest sportsbook news for the gambling industry.

SBC Leaders magazine: Sky Betting & Gaming still thinking big

SBC Leaders Issue 29

Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …

Read More »

Stuart Simms, FairPlay: Oddschecker rebrand showcases our full capabilities

SBC News Stuart Simms, FairPlay: Oddschecker rebrand showcases our full capabilities

In line with last week’s announcement that FairPlay Sports Media (FPSM) has become the new identity of Oddschecker, Stuart Simms, CEO of the freshly rebranded group, spoke to SBC News about representing a global network and expanded services beyond affiliate marketing. Nothing new for Oddschecker or FairPlay…. Why embark on this course of action? Oddschecker is a heritage brand recognised …

Read More »

Flutter to shift primary location from LSE to NYSE by end of 2024

SBC News Flutter to shift primary location from LSE to NYSE by end of 2024

Flutter Entertainment Plc will proceed with plans to make the New York Stock Exchange (NYSE) the primary location of its corporate shareholding. This morning, Flutter leadership rang the NYSE trading bell, beginning the firm’s dual-listing on the US exchange, as approved by investors. Flutter shares will be listed on the New York exchange under the ticker symbol FLUT, alongside the …

Read More »

Sportradar extends data partnership with kwiff to 2025

SBC News Sportradar extends data partnership with kwiff to 2025

Sportradar has announced an enhanced partnership with super-charged betting service, kwiff. The agreement will continue to span multiple sports and Sportradar will continue to provide the operator with pre-match and live score data, as well as its content solutions including Live Match Trackers.  kwiff CEO Charles Lee commented: “Sportradar has been a fantastic partner for us over a number of …

Read More »

Svenska Spel to offer free Gamban licence to players wanting to quit

SBC News Svenska Spel to offer free Gamban licence to players wanting to quit

Svenska Spel announced a deal with Gamban which will provide free blocking software to players wanting to quit gambling. The partnership will see individuals who have chosen to self-exclude offered a free Gamban licence and access to more support via the Gamban app. Daniel Harre, Responsible Gambling Specialist at Svenska Spel AB, asserted that if someone is suffering from their …

Read More »

Leadstar Media: analysing the UK sports betting market search data

search engine

The ever-evolving landscape of the UK sports betting market is marked by intriguing shifts in user behaviour and brand dynamics. A closer look at the search data reveals a panorama of trends that provide valuable insights into the industry’s current state. Assuming the US as separate gaming markets, which they indeed are, the UK is currently the largest regulated gaming …

Read More »

Tim Kennedy, SUZOHAPP: Transatlantic success and what to expect in 2024

SBC News Tim Kennedy, SUZOHAPP: Transatlantic success and what to expect in 2024

Tim Kennedy, SUZOHAPP’s VP of Sales Europe, reflects on the company’s 2023 performance and the gaming sector as a whole, whilst shedding some light on its ambitions for the coming months. Last year saw more roll-outs in the US and Canadian betting markets, with notable industry names such as Fanatics. Meanwhile, SUZOHAPP also entered the lottery markets – introducing a …

Read More »

IBIA backs NBO concerns on the sustainability of Norway’s gambling regime

SBC News IBIA backs NBO concerns on the sustainability of Norway’s gambling regime

The International Betting Integrity Association (IBIA) has enhanced its integrity capabilities in the Nordics by announcing Norsk Bransjeforening for Onlinespill (NBO), Norway’s Association for Online Gaming, as a new partner. Updating members, IBIA has entered a Memorandum of Understanding (MoU) with NBO to “establish a cooperative framework for a safe and effective local licensing and regulatory regime in Norway, including …

Read More »

Betway and Fans United form interactive partnership

SBC News Betway and Fans United form interactive partnership

Betway has announced a partnership with Bulgaria-headquartered engagement platform, Fans United.  Taking into consideration today’s ‘fast-paced digital landscape’, the pair have emphasised how the collaboration underscores a commitment to enhancing user engagement and interaction on products. Anthony Werkman, CEO of Betway Group, commented: “We’re very excited for this partnership with Fans United, which further demonstrates our desire and commitment to …

Read More »

Betsson strengthens LatAm expansion in signing Paolo Guerrero

SBC News Betsson strengthens LatAm expansion in signing Paolo Guerrero

Betsson has named Peruvian football star Paolo Guerrero as its exclusive global casino ambassador.  The partnership aims to strengthen the operator’s presence in Latin America, with the former Bundesliga striker and the all-time top scorer for the Peruvian national team, bringing his status and passion for the game to promote Betsson’s online casino offering. Andrea Rossi, Betsson’s Commercial Director for …

Read More »