Sportsbook

Bet builders have proven one of the most influential products in the digital age of sports betting. At this week’s SBC Sportsbook Tech day, a specialist panel examined where the product will go from here. Delving into the general share of bet builder bets among all bets, as well as how bet builder bets share can change in the future, …

AI has experienced unimaginable growth over the last few years with companies like OpenAI and Microsoft being at the forefront of this revolution. Trading in sports betting has emerged as yet another area where the technology can bring significant improvements with its increased pricing and risk management, as well as full automation capabilities.   The latest from SBC in partnership with …

The board of 888 Holdings has informed markets that the UK Gambling Commission (UKGC) will take no further regulatory action against the LSE-listed gambling group. This morning, 888 issued a corporate update announcing that the Gambling Commission had completed its license review, initiated in July 2023 due to regulatory concerns raised on FS Gaming’s investment in the LSE firm. Investors …

Codere Online has expanded its sponsorship agreement as the official betting partner of the Monterrey Rayados Football Club. The extended agreement – which originally began in 2021 – will see the operator’s logo remain on the Mexican football team’s kit and other club platforms.  Alberto Telias, Codere Online CMO, stated: “We are happy and proud to extend our relationship with …

BetMGM’s launch in the UK has attracted some criticism directed to the Advertising Standards Authority (ASA) over the use of an advert featuring high-profile comedian Chris Rock. Three complaints have questioned the use of Rock as a brand ambassador based on suspicions that he might attract an audience under the age of 18. The ad itself aired on 4 October …

Sportradar AG has achieved all commercial and operating objectives of a ‘dynamic 2023’ as the Nasdaq sports technology group sets the target of surpassing €1bn in corporate revenues in 2024.  Publishing its full-year 2023 accounts, Sportradar lauds its third consecutive year of double-digit growth as corporate revenues stand at €878m, 20% above FY2022 results of €730m.  Double-digit growth in headline …

Sportradar has launched an enhanced betting-related functionality within NBA League Pass in partnership with the NBA. Sports betting content, such as point spreads, over-unders, and money lines, will now be seamlessly integrated into the sport’s live streaming platform – powered by emBET, Sportradar’s over-the-top (OTT) solution. Speaking on how the partnership will elevate the in-play betting experience, Patrick Mostboeck, Sportradar …

The SBC Digital Innovation – Sportsbook Tech online conference is set to take place on 20 March 2024, when speakers from a host of major operators will share their insights on the future of the industry’s key technologies. The event, which is hosted in partnership with Soft2Bet, will feature five sessions that examine some of the major developments in the …

Sports betting provider Kambi has updated its esports offering by integrating esoccer odds into its sportsbook platform.  The latest addition integrates data straight from Kambi’s esports subsidiary Abios, utilising real-time stats from rights holders, together with automated modelling overseen by a trading team.  Kambi also plans to expand its partners’ access to Abios’ data streams from events across ebasketball, Counter-Strike …

Digitan has signed a new deal with KING.RS that will see the Serbian-based operator utilising the supplier’s  turnkey solution.  The solution includes a sportsbook powered by more than a 1,000 in-house risk managers and sports traders covering various sports, leagues, betting markets, real-live monthly events and monthly pre-match events. Ani Mkrtchyan, Chief Sales Officer of Digitain, said: “We are delighted …