Sportsbook

SBTech, provider of online sports betting solutions, management services and iGaming platforms, has been announced as the software provider for Betser, the new gamified sportsbook from Hero Gaming. Betser, powered by SBTech’s bespoke technology, includes a new twin-track loyalty scheme devised by the fast-growing Malta-based operator, which is also responsible for the hugely successful Casino Heroes. Inspired by the success of …

Updating its ‘US 2016 Presidential Election’ exchange market, Betfair has revealed that £2 million was traded this weekend ahead of tonight’s much-anticipated live TV debate between Hilary Clinton and Donald Trump. To date the Betfair Exchange has recorded a total of £44 million traded on the 2016 US Election, surpassing the amount traded across all markets during the 2012 Presidential …

Updating the market, Ladbrokes has announced the launch of its ‘Unbelievable’ TV advertising campaign featuring brand ambassadors Chris Kamara and Ally McCoist. The new TV campaign developed by London creative advertising agency The Moment is set to debut on Saturday 24 September. Ladbrokes marketing plans to deliver five TV adverts throughout the Autumn with the aim of building on Ladbrokes’ …

William Hill has slashed the odds for Alistair Brownlee winning the BBC Sports Personality of the Year (SPOTY) from 100/1 to 10/1, after the triathlete attracted a rush of money for helping his brother over the finishing line at a race in Mexico. The two-time Olympic Champion gave up his own chances of winning the race to aid the exhausted Jonny …

Copenhagen start-up Kiggit has confirmed that it has been awarded a UK Gambling Commission (UKGC) remote operator license. The start-up will now move to launch its social pool betting app in the UK within the coming months on both Android and iOS. Kiggit describes itself as a hybrid betting product; ‘A mix of Betfair’s Exchange and The Football Pools’. Its …

Following the announcement that Mary Berry will not return to judge The Great British Bake Off (GBBO), as the TV show moves to Channel 4 for its next series, UK bookmakers have raced to open markets on who will replace the much-loved judge for GBBO 2017. GBBO’s split from the BBC has been the talk of television, as last week …

Australian gambling operator Tabcorp has confirmed that its online betting subsidiary Tab.com.au has signed a multi-year partnership with the UFC, becoming its official Australian wagering partner. Tabcorp marketing secures the partnership ahead of the UFC returning to Australia on 27 November for ‘Fight Night Melbourne’ Luke Rockhold vs Jacare Souza 2. As a UFC sponsor, the Tab.com.au brand will get …

The inaugural Central & Eastern European Gaming Awards (CEEGA) saw NetBet crowned ‘European Sports Betting Operator of the Year’. The awards ceremony hosted at the Hilton Budapest (20 September) by event organisers eeGaming.org, saw NetBet beat European market rivals Unibet and Sportingbet claiming the accolade for best European sports betting operator. eeGaming.org informed that NetBet’s effective multi-European market expansion had …

John Kelly, Chairman of Ladbrokes plc, has announced the appointment of Mark Clare as Senior Independent Director (SID) and Stevie Spring as Independent Non-Executive Director and Chairman of the Remuneration Committee. Both appointments will take effect at the close of business today. As part of the transition towards the merged Ladbrokes and Coral business, Non-Executive Directors Sly Bailey and David …

European bookmaker Betway has announced that it has secured its second ‘landmark’ Belgium football partnership, by agreeing terms with the Royal Belgian Football Association (Belgian FA) to sponsor the ‘Croky Cup’ the country’s principal cup competition. The Croky Cup (Belgian Cup) which begins its first round of matches tonight, sees all levels of Belgium football compete in a knockout competition. …