Betfair has this morning revealed that £3 million was traded during last night’s first US Presidential TV debate, as its exchange market shifts towards a Hilary Clinton victory. Coming into the much-anticipated TV debate, Republican candidate Donald Trump had hit his lowest odds of 2.68 for the US Presidency. However, the initial reaction of the TV Debate which garnered a …
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European betting operator Tipbet has announced that it has become Official Betting Partner and Premium Sponsor of the German easyCredit Basketball Bundesliga (easyCredit BBL) for season 2016/2017. With the German BBL basketball 2016/17 season having started on Friday 23 September, Tipbet secures its high visibility partnership furthering its brand presence within German sports. Tipbet marketing confirmed that as a Premium …
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SBTech, provider of online sports betting solutions, management services and iGaming platforms, has been announced as the software provider for Betser, the new gamified sportsbook from Hero Gaming. Betser, powered by SBTech’s bespoke technology, includes a new twin-track loyalty scheme devised by the fast-growing Malta-based operator, which is also responsible for the hugely successful Casino Heroes. Inspired by the success of …
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Updating its ‘US 2016 Presidential Election’ exchange market, Betfair has revealed that £2 million was traded this weekend ahead of tonight’s much-anticipated live TV debate between Hilary Clinton and Donald Trump. To date the Betfair Exchange has recorded a total of £44 million traded on the 2016 US Election, surpassing the amount traded across all markets during the 2012 Presidential …
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Updating the market, Ladbrokes has announced the launch of its ‘Unbelievable’ TV advertising campaign featuring brand ambassadors Chris Kamara and Ally McCoist. The new TV campaign developed by London creative advertising agency The Moment is set to debut on Saturday 24 September. Ladbrokes marketing plans to deliver five TV adverts throughout the Autumn with the aim of building on Ladbrokes’ …
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William Hill has slashed the odds for Alistair Brownlee winning the BBC Sports Personality of the Year (SPOTY) from 100/1 to 10/1, after the triathlete attracted a rush of money for helping his brother over the finishing line at a race in Mexico. The two-time Olympic Champion gave up his own chances of winning the race to aid the exhausted Jonny …
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Copenhagen start-up Kiggit has confirmed that it has been awarded a UK Gambling Commission (UKGC) remote operator license. The start-up will now move to launch its social pool betting app in the UK within the coming months on both Android and iOS. Kiggit describes itself as a hybrid betting product; ‘A mix of Betfair’s Exchange and The Football Pools’. Its …
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Following the announcement that Mary Berry will not return to judge The Great British Bake Off (GBBO), as the TV show moves to Channel 4 for its next series, UK bookmakers have raced to open markets on who will replace the much-loved judge for GBBO 2017. GBBO’s split from the BBC has been the talk of television, as last week …
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Australian gambling operator Tabcorp has confirmed that its online betting subsidiary Tab.com.au has signed a multi-year partnership with the UFC, becoming its official Australian wagering partner. Tabcorp marketing secures the partnership ahead of the UFC returning to Australia on 27 November for ‘Fight Night Melbourne’ Luke Rockhold vs Jacare Souza 2. As a UFC sponsor, the Tab.com.au brand will get …
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The inaugural Central & Eastern European Gaming Awards (CEEGA) saw NetBet crowned ‘European Sports Betting Operator of the Year’. The awards ceremony hosted at the Hilton Budapest (20 September) by event organisers eeGaming.org, saw NetBet beat European market rivals Unibet and Sportingbet claiming the accolade for best European sports betting operator. eeGaming.org informed that NetBet’s effective multi-European market expansion had …
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