Sportsbook

Changing political dynamics combined with unpredictable voter behaviour has seen politics return to the top of bookmakers’ agendas. Opening Betting on Sports (BOS) ‘Politics Session,’ Matthew Shaddick Head of Political Betting at Ladbrokes detailed to delegates that the market was no longer considered ‘expensive wallpaper’ used by bookmakers for PR outreach. Detailing a ‘vibrant market,’ Shaddick stated that recent political …

Betway has moved to increase its brand coverage in the newly regulated Belgian online betting market, by securing a three-year betting partnership with Brussels-based football club RSC Anderlecht. The partnership will see the Betway brand gain enhanced branding throughout Anderlecht’s Constant Vanden Stock Stadium (capacity: 27,000) on Belgium Frist Division A match days. On signing the agreement, Anderlecht’s General Manager …

Updating its ‘US National Election’ market, Betfair has detailed that Republican candidate Donald Trump has hit his ‘lowest exchange’ price at 2.9. The Betfair exchange now gives Trump a 34% chance of winning the US Election on 8 November. In favour of Trumps White House quest, last week Hilary Clinton had to pause her presidential campaign temporarily due to illness. …

Sky Betting and Gaming welcomed 80 advanced agile practitioners from across Yorkshire, for a session focusing on how its team of delivery specialists are working in new and different ways. The talks, which reflected on twelve months of forward thinking, collaboration and partnership for the company, were led by Sky Betting and Gaming’s Lead Business Analyst Tom Holmes, who was …

BOS ‘US Sports’ panel are all in agreement that the NFL represents the ‘Golden Goose’ of US sports for European betting operators. Opening Day 2 of BOS, Don Best Sports’ Benji Cherniak inquiries the expert panel about ‘the opportunities NFL offers as a betting market?’. Cherniak’s question is met with great enthusiasm from Jamie McKitterick (Head of Sports Trading – …

Johan Styren, CEO for LeoVegas, has confirmed that its June 2016 sportsbook launch was based on the application of skills that had made the company such a success in the casino world. Styren highlighted fast load times, quick registration, easy-to-use navigation, intuitive player experience and smooth payment systems as the main points of differentiation for the new sportsbook. The mobile-focused …

Paul Witten, Commercial Director for SIS, expressed the need for sports betting markets to find the right balance between the amount of live data provided and the simplicity of the user experience. He stated that the aim for live betting environments should be to process enough data in real time to help inform a decision, without over complicating the user …

Updating the market, multi-channel gambling technology provider BetConstruct has announced that it will launch its optimal odds feed for new UK sports betting operator EnergyBet. Utilising BetConstruct’s odds feed EnergyBet will enhance its sports betting offering, providing its customers with a comprehensive sports coverage of +30,000 live markets. EnergyBet management specified that the odds service was needed in order to …

Debating industry concerns regarding player bonuses and free bets, BOS ‘Bonus Session’ panel stated that it was time for the industry to address its current ‘conundrum’ or risk continuing its race to the bottom with aggressive and costly acquisition strategies. Opening the session, Harry Lang Marketing Director of Pinnacle observed that the ‘bonus debate,’ had split the industry with stakeholders …

JAbet has increased its tennis-focused trading team head count by 30%, with tennis betting expected to outstrip horse racing within five years. The niche online tennis bookmaker, which recently reported growth of over 500% for 2015/16, offers the tightest margins in the market on tennis betting, and guarantees never to restrict the accounts of winning punters using its service. Vincent Leonard, …