Sportsbook

After the news broke that AK Bets is now a part of the UK Gambling Commission’s (UKGC) licensing regime, it’s time for a closer look at the company.  Speaking to SBC News, Joe Lee, the firm’s Head of Strategy and Performance, hinted at some of the company’s ambitions, such as retaining a unique identity in a market saturated with the …

bet365 brought its partnership with the UEFA Champions League to London over the weekend, where it hosted a ticket giveaway event ahead of this week’s quarter-finals.  The operator, which is the Champions League’s official global betting partner until the summer of 2027, took over Potters Field Park in London by the River Thames for its Big Ticket Giveaway Game on …

Sports betting platform betM is looking to optimise its Australia offering by fully migrating its technology infrastructure to BetMakers.  The transition, which has now been finalised, includes the transition to BetMakers’ Apollo platform and leveraging its Managed Trading Services (MTS) suite.  Lucas Hopkins, Head of Commercial at BetMakers, said: “BetMakers is very pleased to welcome betM to the BetMakers’ Apollo …

Sky Bet and the British Heart Foundation’s (BHF) Every Minute Matters campaign has taught CPR to more than 270,000 fans. Smashing its targets, the initiative has encouraged the equivalent of three times the capacity of Wembley stadium to use the online RevivR tool and start learning the lifesaving technique. The campaign now looks to make that number 360,000 prior to …

The Hellenic Gaming Commission (HGC), the Greek gambling regulator, has announced a partnership with Mindway AI. This deal allows for the integration of Gamalyze, described as a ‘gamified reinvention of the self-test’, which is now available on the HGC’s website.  HGC President, Dimitrios Ntzanatos, commented: “The HGC leverages technology to enhance player protection. The integration of Gamalyze into the Commission’s …

Brazilian operator Reals has become the official regional betting partner of AC Milan. Covering LatAm, the partnership aims to foster deeper fan engagement from both parties across the region. Rafael Borges, CEO of Reals, praised the Serie A club for its “enormous reach and impact”. He said: “To my knowledge, considering the betting companies created in Brazil and authorised to …

André Gelfi, founder and director of the Brazilian Institute of Responsible Gaming (IBJR), has sounded the alarm over the nascent online gambling marketplace, warning of threats from the black market. According to Gelfi, illegal operators “control about 60% of Brazil’s betting market and generate around 1 billion reais in gross revenue per month” – a liability that requires immediate intervention …

Midnite has been named the new official UK betting and casino partner of the Halo World Championship. Through a partnership with the World Snooker Tour (WST), the operator will receive recognition throughout the event – which is set to run from 19 April to 5 May at the Crucible. Midnite Co-Founder, Nick Wright, said: “We are dedicated to bringing fans …

The UK Gambling Commission (UKGC) has signed a new memorandum of understanding (MoU) with the Gambling Regulatory Authority of Ireland (GRAI). The agreement – which comes as UKGC CEO Andrew Rhodes visited Dublin to meet with GRAI CEO Anne Marie Caulfied this week – ‘establishes a framework for cooperation’ and sets out the principles of collaboration between the pair. Caulfield …

Lynon Chief Marketing officer Edgar Davtyan and Chief Business Officer Suren Vardanyan argue that operators simply have to be able to have commercial flexibilities in the modern sportsbook and casino industry. The executives also outline exactly how Lynon can deliver exceptional levels of flexibility while simultaneously offering strong performance as it aims to bring the next-generation of iGaming SaaS solutions …