Sportsbook

Ladbrokes reveals specific sports narrative with ‘We Glove It!’ campaign

This weekend Ladbrokes launched its second UK multi-channel advertising campaign ‘We Glove It!’ under the creative guidance of new marketing agency – Cravens Newcastle. Featuring British boxing legend Frank Bruno, Ladbrokes debuted ‘We Glove It!’ targeting coverage of Saturday’s much-anticipated WBC Heavyweight Championship boxing clash between Deontay Wilder Vs Tyson Fury. Launching ‘We Glove It!’, Cravens detailed that the campaign …

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Fury looks to inflict another blow on bookies

Copyright: melnyk58 / 123RF Stock Photo

In the early hours of Sunday morning British heavyweight Tyson Fury aims to return to the summit of the heavyweight division, when he challenges American knockout artist Deontay Wilder for his WBC Heavyweight Title. The Brit remains a slight underdog against the feared American, however Fury has shown he can overcome the odds before when he dethroned Wladimir Klitschko in …

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Lotteriinspektionen publishes first licences for re-regulated Swedish market

Swedish gambling regulator Lotteriinspektionen has this morning announced its first sixteen approved operators, which will be allowed to service Sweden’s re-regulated online gambling marketplace from 1 January 2019. As anticipated, established Stockholm-listed enterprises’ Kindred Group Plc, Betsson AB and LeoVegas AB feature on the Lotteriinspektionen approved list. In a statement released this morning, Kindred Group confirmed that it had secured approval …

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Seven Up for Aspire Global through Irish sportsbook licence

Aspire

Aspire Global has seen its pool of sportsbook licences increase to seven, after being granted the necessary approval from the Irish sports betting authority. The new licence, which is likely to be complemented by an eighth in Sweden in early 2019, will increase Aspire’s share of revenues generated from regulated or soon-to-be regulated markets. The firm’s other licences are for …

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Unibet hails enthralling FIDE World Chess showdown

The unprecedented success of this November’s Fide World Chess Championship match between Norway’s Magnus Carlsen vs American Fabiano Caruana – has been branded as one of Unibet’s most successful sports sponsorships. Following 51-hours of play featuring 12 drawn matches, FIDE’s London event has been labelled by chess aficionados as the sport’s ‘tour de force’, rivalling the all-time classic matches of …

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NBA confirms data deals with Genius Sports and Sportradar

Sportradar and Genius Sports have become the NBA’s first betting data partners in the US, with both gaining non-exclusive rights to distribute official NBA betting data to the country’s licensed sports betting operators. Commencing at the start of the upcoming NBA season, Genius Sports and Sportradar will work closely with the NBA to ensure those who choose to bet on sports legally have …

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Gregory & Gibson share William Hill’s SBOTY 2018 award

For the first time in its thirty-year history, the William Hill ‘Sports Book of the Year’ award (SBOTY) will be shared by two authors. Yesterday at BAFTA London, William Hill’s judging panel could not separate Tom Gregory’s glorious debut work ‘A Boy in the Water’ from boxing journalist Paul D Gibson’s brutal ‘The Lost Soul of Eamonn Magee’ as SBOTY …

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MGM caps US sports league hat-trick through MLB deal

league

Major League Baseball (MLB) has followed in the footsteps of the NBA and NHL by striking a betting partnership with MGM Resorts. The two parties have announced an all-inclusive agreement that designates MGM Resorts as the first-ever ‘Official Gaming Partner of MLB’ and ‘Official Entertainment Partner of MLB’. The deal will combine the MLB brand with MGM Resorts and playMGM …

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Monzo & Starling Bank launch in-app ‘gambling blocks’

Leading UK digital challenger banks Monzo and Starling Bank have added ‘gambling block’ components to their mobile banking apps, allowing for their customers to stop engaging in transactions with gambling/betting services. Considered two of the UK’s fastest growing fintech firms, Monzo and Starling seek to revolutionise retail banking, disrupting traditional current account functions and transactions through their mobile-first platforms. Launched with their …

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Argyll rebrands RedZone for critical 2019

UK & IRE online sports betting group Argyll Entertainment has moved to rebrand its REDZONESPORTS.BET property to coincide with December’s climax of the NFL’s regular season. Entering a crucial trading period, Argyll simplifies its US sports betting asset to Redzone.bet, which is further supported by the new strapline of ‘just check our prices’. The rebrand follows this November’s upgrade of …

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