Online betting exchange, Smarkets has this morning announced the official launch of its new sportsbook product ‘SBK’, seeking to disrupt all traditional wagering engagements. A sportsbook mobile app SBK seeks to deliver punters the ‘fairest and funnest’ app for betting on sport and politics, fusing Smarkets exchange prices with a social-optimised interface. Regarded as one of the UK’s fastest-growing tech …
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FC Barcelona and Croatian international midfielder Ivan Rakitic has been unveiled as the official brand ambassador of the Ukrainian-based FavBet. The World Cup runner-up has signed a two-year deal with the sportsbook which is expected to cover both online and offline marketing campaigns. FavBet’s Chief Marketing Officer Nik Rudenko said: “Ivan Rakitic is one of the most sought-after footballers in …
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Bundesliga giants VFL Wolfsburg has unveiled its latest partnership with online gambling operator Interwetten. The deal, which comes into effect as from the start of the upcoming 2019/20 campaign will see Interwetten serve as the team’s official sports betting partner. Interwetten managing director, Dominik Beier, commented on the partnership: “Sport is an essential driving force for us and one that …
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Starting this week, online betting exchange Matchbook has announced a set 2% commission across all sports wagering taking place on its platform. The Cork-based operator details that its new structure will apply to net profits with its customers only paying commission on winning bets. The set commission sees Matchbook join competitors Betdaq and Smarkets on a 2% rate, challenging market …
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Seeking to engage football matchday audiences, Paddy Power marketing has revealed that it plans to launch ‘Pitch Invader’, the bookmaker’s free football magazine, ahead of this weekend’s start of English Premier League season ( Friday 9 August). Working in collaboration with UK publishing group Reach Plc, Paddy Power is set to circulate 1.2 million free copies of Pitch Invader, across …
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Swiss federal prosecutors have issued an indictment against three former German Football Association (DFB) officials after a number of investigations into a suspect payment linked to the 2006 German World Cup. The indictment has suggested that the officials had reportedly misled the DFB over a €6.7m payment, with allegations having been made implying that the payment was a means of purchasing votes in …
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Ahead of the start of a new European football season, sports data and technology provider Genius Sports Group secures the official rights to collect and distribute Serie A betting data through its Betgenius subsidiary. Strengthening Serie A integrity provisions, Genius Sports will capture match data utilising its in-stadia pitchside technology, which instantaneously distributes a live feed to licensed sportsbook operators …
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Announcing a two-year ‘principal partnership’ agreement with Ligue 1 football club Girondins de Bordeaux, French online betting group Betclic confirms that it has achieved it it’s marketing mandate of sponsoring all professional sports teams within its home city. Ahead of this weekend’s Ligue 1 football season (9 August), FC Bordeaux management confirms that the Betclic brand will be displayed across …
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Alongside Sportradar and the Interregional Sports Group (ISG), Formula 1 has announced the launch of a Live ‘in race’ Odds offering that was first trialled as part of an exclusive partnership. The deal will see Sportradar benefiting from never before released historical F1 data, as it forms new Live Odds models set to be launched ahead of the 2020 season at the …
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Sports betting and online gaming operator Interwetten has targeted €100 million in gross gaming revenues (GGR) for 2019 after reaching €47.7 million for January to June (H1). Interwetten confirmed that Q2 revenues had increased by 27 per cent to €25.2 million, while the year to date (YTD) total of €47.7 million was up by 24 per cent from the corresponding …
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