South America

South American News

Global Bet and Spingol partner up

SBC News Global Bet and Spingol partner up

Global Bet, the world’s largest independent virtual sports provider, has signed a partnership with South American sports betting operator, Spingol, to include its virtual sports offering in its gaming portfolio.  The terms of the agreement will see Global Bet’s full product range of virtual sports and number games integrated into Spingol’s platform and will be available in all the markets where …

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ESSA systems to monitor all 306 Rio 2016 events

SBC News ESSA systems to monitor all 306 Rio 2016 events

Industry sports integrity organization ESSA has announced that it will deploy a ‘heightened level’ of security during the Rio 2016 Olympic Games (start date 5 August). ESSA and its members will be cooperating with the International Olympic Committee’s (IOC) monitoring all 306 Olympic events via its Integrity Betting Intelligence System (IBIS). ESSA and its members have experience of working with …

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Paddy Power initiates campaign against Russian Olympic team

SBC News Paddy Power initiates campaign against Russian Olympic team

Paddy Power has initiated an advertising stunt at the Russian Embassy in Kensington, West London, after the Russian Olympic team were left facing a blanket ban from appearing in Rio 2016 next month. The IOC may still be exploring legal options regarding the possibility of introducing the ban, but that hasn’t stopped the bookmaker from pressing ahead with a campaign …

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Leo Burnett wins Betsson AB international advertising account

SBC News Leo Burnett wins Betsson AB international advertising account

Stockholm-listed online betting operator Betsson AB has confirmed the appointment of London marketing agency Leo Burnett as its international advertising strategy and creative lead for Betsson.com Leo Burnett has previously worked on creative and advertising strategies for Ladbrokes, won the business pitch run by marketing consultancy Agency Insight, beating Mullen Lowe London for the account. The agency will now be …

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Luckia partners with NYX Gaming for Spanish & Latin American digital expansion

SBC News Luckia partners with NYX Gaming for Spanish & Latin American digital expansion

Spanish gambling operator Luckia Gaming Group (Luckia) has selected NYX Gaming Group (NYX) as its main platform provider, as the company looks to expand its digital services and capabilities. Updating the market Toronto TSX-listed NYX detailed that it had signed a long-term agreement with Luckia, which will see the technology provider supply digital gaming provisions for its core market of Spain …

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SBTech celebrating ‘very strong and successful year’ at Super Show

SBC News SBTech celebrating 'very strong and successful year' at Super Show

Sportsbetting supplier SBTech is to showcase its cutting-edge product portfolio at the iGaming Super Show in Amsterdam June 7th – 10th at stand B60. SBTech believes combination of localised offerings, expert legal oversight, versatile tools and expert industry knowledge has positioned it as a ‘world-leading sportsbetting provider’. This is shown be the wide geographical spread of its operating partners, who are based in the …

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IOC announces Joint Integrity Intelligence Unit for Rio 2016

SBC News IOC announces Joint Integrity Intelligence Unit for Rio 2016

Protecting clean athletes and the integrity of the Olympics will be a top priority for the International Olympic Committee (IOC) in 2016. This message was reinforced during a National Integrity in Sport workshop held jointly with Interpol in Rio de Janeiro from 30 to 31 May. Addressing representatives from Brazilian police forces and the government, the IOC explained how it …

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International eGames Committee announces dates and venue for Rio

SBC News International eGames Committee announces dates and venue for Rio

The dates and venue for the inaugural eGames event has been announced by the International eGames Committee (IEGC). It’ll take place as a two-day pop up on Monday 15th and Tuesday 16th of August at British House, Parque Lage, Rio, Brazil. The event will also be broadcast to esports fans worldwide. Countries from all over the globe have now been invited to battle it …

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Daniel Graetzer – Mediatech Solutions – Building effective international expansion…

SBC News Daniel Graetzer - Mediatech Solutions - Building effective international expansion...

Daniel Graetzer Executive Director of Mediatech Solutions speaks to SBC on the realities of creating industry platform services and provisions for effective international expansion.  Focusing on delivering a tailored product for each individual  market, Mediatech Solutions has won a number of new international  clients. Graetzer who heads up strategy for the platform provider details what core factors stakeholders must asses when delivering gambling services to new and developing markets.    __________________________________  SBC: …

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