South America

South American News

New bill demands Brazil impose tighter advertising rules on sports betting 

SBC News New bill demands Brazil impose tighter advertising rules on sports betting 

Pressure mounts on the government of Brazil to impose stricter advertising rules and marketing restrictions on the plans to launch a federal sports betting marketplace.  New developments have seen Ricardo Ayres, the Deputy of the State of Tocantins and member of the República Party, sponsor new Bill 3915/2023. Ayres has called on Congress to intervene on the advertising make-up of …

Read More »

LigaPro and Ecuadorian football stand against Lasso’s betting advertising prohibition.

SBC News LigaPro and Ecuadorian football stand against Lasso's betting advertising prohibition.

Conflicts loom in Ecuador as LigaPro opposes the “Organic Law on Communications” signed by President Guillermo Lasso. Under deliberation since November 2022, the Law, which mandates “the prohibition of advertising sports betting houses in Ecuador”, was signed by President Lasso on Monday. The controversial law was drafted to eliminate former policies of President Rafael Correa, who during his tenure authorised …

Read More »

Chile lays new groundwork on gambling criminality 

SIS Chile

Chile has advanced the prospects of launching a regulated online gambling and sports betting marketplace as stakeholders have been informed that new articles will be published to strengthen Bill 035/2022. Authorised in March, the Chilean government has instructed individual departments to work on the legislation and policy provisions of Bill 035/2022. The aim is to launch a regulated and taxed …

Read More »

Betfair dreams of the #RonaldoVerso for Brazil

SBC News Betfair dreams of the #RonaldoVerso for Brazil

Betfair has launched its new Brazil nationwide advertising campaign, telling the tale of the ‘#RonaldoVerso’ (#RonaldoVerse). Launched this week, the RonaldoVerso campaign is fronted by Betfair’s South American football ambassador Ronaldo ‘R9’ Nazario. The campaign has been developed by Octagon LatAm, the Sao Paulo-based subsidiary of international sports media and advertising agency Octagon (Interpublic Group). Campaign notes detailed that “the …

Read More »

Shortlist for the Third Edition of SBC Awards Latinoamérica Announced

Shortlist for the Third Edition of SBC Awards Latinoamérica Announced

SBC is excited to announce that the shortlist for the third edition of the SBC Awards Latinoamérica ceremony, part of SBC Summit Latinoamérica, has now been decided.  The shortlist features the best and brightest in the industry, set to honour the outstanding achievements of operators, affiliates and suppliers from all major industry verticals including payments, marketing, platform and data providers. …

Read More »

Jesper Søgaard: Better Collective ‘keeping foot on the pedal’ for Americas growth

Better Collective: high ambitions backed by a visionary strategy

Transatlantic business is at the forefront of Better Collective’s post-Q2 agenda as it continues to target a standing as ‘the leading digital sports media group’, CEO Jesper Søgaard reiterated to investors. Whilst Better Collective is seeking to maintain its standing in its found market of Europe, the growth opportunities of North and Latin American betting sectors are becoming too alluring …

Read More »

Dan Taylor: Betting big with Flutter International

SBC News Dan Taylor: Betting big with Flutter International

A map behind the desk of Dan Taylor, details the travels of the Chief Executive of Flutter Entertainment Plc’s International unit. So far in 2023, Taylor has “travelled to 29 countries in six months”, to oversee the progress and expansion of Flutter’s international division (which excludes its brands in the UK, Ireland, US and Australia). “I guess I could start …

Read More »

Brazil aims for September talks on football integrity

SBC News Brazil aims for September talks on football integrity

The Sports Commission of the Chamber of Deputies of Brazil has demanded that national stakeholders come together this September to discuss the integrity concerns of Brazilian football. Brasília will host its ‘Sports Integrity Week‘ in September, during which the Sports Integrity Global Alliance (SIGA) will present its ‘independent integrity report’ on Brazilian football (5 September). The event has been organised …

Read More »

Esportes da Sorte to continue sponsoring Paulistão into 2024

SBC News Esportes da Sorte to continue sponsoring Paulistão into 2024

The Paulista Football Federation (FPF) has renewed its sponsorship agreement with Esportes da Sorte for the 2024 edition of Paulistão.  The sports betting platform will continue to be displayed throughout the competition, either inside the stadiums or in the transmission of games.  The Campeonato Paulista Série A1, commonly known as Campeonato Paulista, is the top-flight professional football league in the …

Read More »

CBF demands FIFA apply betting bans globally

SBC News CBF demands FIFA apply betting bans globally

The Brazilian Football Confederation (CBF) is seeking to extend the Superior Court of Sports Justice (STDJ) to be expanded globally after sending a letter to FIFA. The developments comes after 15 Brazilian players have been charged for fraudulent activities since the STDJ enforcement came in, and now the CBF wants the law to be enacted to all 211 FIFA federations. The law would mean …

Read More »