Social

Furthering its presence in the US sports market, daily fantasy sports operator FanDuel has announced that it has agreed an exclusive 4 year partnership with the NBA. As part of the high coverage agreement, the NBA will gain an equity stake in FanDuel, who are currently valued at $1 billion by venture analysts. FanDuel CEO and Co-Founder Nigel Eccles commented …

Data released this morning by social media analytics and insights firm Crimson Hexagon reveals how the bookies faired on social media at this year’s Royal Ascot (16-20 June). Bookmaker Coral came out on top with 36% share of voice on social media platforms; followed by Betfair with 31%, Paddy Power with 14%, William Hill 11% and Ladbrokes with 9%. Royal Ascot 2015 …

The US daily fantasy sports market continues to witness a period of corporate acquisitions with the conformation that entertainment and leisure group Latitude360 has agreed to acquire operator Major League Fantasy (MLF) for an undisclosed sum. Detailing insight into its fantasy sports acquisition, Latitude360 noted that it would use the MLF acquisition to further its digital inventory and to create …

The eSports sector is a “generational movement” that can provide scalability that the gaming industry will relish, according to experts who will focus on the topic at EiG in Berlin, Germany. Unikrn CEO Rahul Sood and Marco Blume, Head of Sportsbook at Pinnacle Sports, will lead an industry discussion on ‘eSports and gambling – exploring the potential at the intersection of both’ …

Social sports and gaming technology company Oddslife has secured another major European media partner as the social sports market continues to evolve. Football.ua, the leading sports website in Ukrainian market, has signed a long term deal with Oddslife for its white label social sports and gaming platform, which will enable it to offer users of its website the excitement of …

Technology investment fund MGT Capital Investments (MGT) has confirmed the sale of daily fantasy sports operator DraftDay to newly formed business Random Outcome USA for a deal value of approximately $7 million. DraftDay, who are currently the third biggest US daily fantasy sports operator will be sold to its new venture owners, for $4 million cash and a further $3 …

Following an active start to 2015 which saw a successful product launch at ICE in February, Wikibetting will be adding several brands from the Offsidegaming platform to their Peer to Peer Social betting partnerships. Offsidegaming launched in 2008, and have formed a large global network of set ups: from online betting companies in Latin America, to betting terminals in Africa and Eastern …

US daily fantasy sports operator Draftkings, continues its high level marketing expansion with the conformation of a multi-year marketing agreement with New York sports and entertainment venue Madison Square Garden Co. DraftKings will displace rival operator FanDuel as official fantasy sports partner of Madison Square Garden (MSG). The partnership will see the DaftKings brand promoted throughout the MSG venue, the …

Chicago based fantasy sports start-up SportsLock has confirmed that it has secured $5 million in Series A funding. The start-up founded by Ross Keral (CEO) and Todd Heyden (CRO), enters the burgeoning US fantasy sports market labelling itself as the ‘Customizable fantasy sports experience’. SportsLock is aiming to establish itself as the leader in head to head tournament fantasy sports play, …

Leading daily fantasy sports operator FanDuel has reportedly hired the majority of social gaming operator Zynga’s defunct social sports gaming and fantasy sports division Zynga Sports365. As part of its ongoing corporate re-structure Zynga announced that it would look to cut some 300 jobs (17% of workforce). The firm further confirmed that it would no longer support in its social …