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Betsson: Tackling the evolving world of affiliate marketing

Betsson Group Affiliates

As developments in technology and the spread of regulation continue to drive change in the international betting and gaming industry, the challenges of running a successful affiliate programme also evolve. To find out more about what that means for operators, SBC News spoke to Betsson Group Affiliates’ Head of Affiliates Triston Smook. Ahead of participating in this week’s iGB L!VE …

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Winning Post: NHS bosses provide a wrong diagnosis?

SBC News Winning Post: NHS bosses provide a wrong diagnosis?

Regulus Partners observes mixed messages from the NHS on treating problem gambling, as bosses have raised concerns on increased referrals to their specialist clinics for gambling disorders, suggesting a misuse of facilities. NHS bosses have committed to expand the network of problem gambling clinics to 15, yet concerns remain on the NHS’ strategy which has seen it marginalise third sector …

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Harris Hagan: Legal Eye… The Gambling Commission’s powers to come

SBC News Harris Hagan: Legal Eye… The Gambling Commission’s powers to come

The government has pledged to reorganise the UK Gambling Commission (UKGC) to become a more capable and intelligence-led regulator overseeing UK Gambling’s statutory remit and future challenges. David Whyte Senior Associate at Harris Hagan, provides his legal eye on which new or enhanced regulatory powers will be granted to the Commission and its impact on licensees adjustment to UK gambling’s …

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LSports: the sports betting industry finds itself at a crucial crossroad in 2023

SBC News LSports: the sports betting industry finds itself at a crucial crossroad in 2023

With skyrocketing customer acquisition costs and a consolidated market making it difficult to differentiate from competitors, these are challenging times for sportsbooks wishing to thrive in a competitive industry.  We spoke with Dotan Lazar, Co-Founder and CEO of LSports, alongside Chief Revenue Officer Yoav Ziv and Chief Technology Officer Avri Simon to gain insights into the current state of the …

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Arjan van ‘t Veer: Sports betting is an integral part of European Lotteries

Romana Girandon, European Lotteries: Company ethics makes ownership irrelevant

Despite heavy competition in many markets from the private sector, state-backed and affiliated lottery companies are no strangers to sports betting. In fact, the market contributes greatly to lotteries’ charitable contributions. This is what Arjan van ‘t Veer, Secretary General of the European Lotteries (EL), explained to SBC alongside newly elected President of the association Romana Girandon. Does EL value …

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Why iGaming should embrace the ‘Learning LOOP’

SBC News Why iGaming should embrace the 'Learning LOOP'

Optimisation and automation have become key buzzwords for the iGaming industry in 2023…Golden Whale Production’s Claudia Heiling sheds insights on the development of GWP’s LOOPS to help operators further refine their business processes by unlocking the power of machine learning. In the rapidly evolving world of iGaming, if you’re not moving forward, you’re standing still – and while many companies …

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James King: Flows is hitting the jackpot on voice-activated gamification and engagement

SBC News James King: Flows is hitting the jackpot on voice-activated gamification and engagement

It is becoming increasingly difficult to engage new players and retain existing bettors. But one way in which operators can tap into new player bases is through gamification tools such as jackpot tournaments. James King, CEO of Flows, sheds light on how operators can leverage Flows’ latest development, ‘Flo,’ to unlock new realms of engagement and retention. He tells us …

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Xace: Why are sports betting affiliates still struggling with payments?

SBC News Xace: Why are sports betting affiliates still struggling with payments?

Despite the importance of affiliates in the sports betting industry, many still struggle to open suitable business bank accounts or receive payments. Elona Attard, Head of Operations at payment solutions provider Xace explains how the company is addressing these challenges via its Premium Affiliate Accounts.  Affiliate businesses are the unsung heroes of the online sports betting industry. From small ‘one …

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