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The agreement of a five-year partnership with acclaimed video game Football Manager, marked the expansion of SportPesa’s already extensive sporting sponsorship portfolio. The Kenyan sports betting operator, currently sponsors the likes of Everton, Arsenal and La Liga, partnerships that enable SportPesa to expand into new markets, whilst growing its global footprint. Shaun Simmonds, Head of Marketing for SportPesa underlined that the …

SBC Global and Best Odds Marketing have joined forces to launch Affiliate Insider, a joint venture designed to spearhead growth and development in the gambling affiliate sector. SBC Global, a leading news and events company for the sports betting industry, will work with Best Odds Marketing and AffiliateFEST Founder Lee-Ann Johnstone, to operate a brand new affiliate news, training and …

SBTech has rolled out Managed Services, a complete solution for sports betting and casino operators. Working with this new suite of services, operators can benefit from the implementation of acquisition strategies, CRM and retention methods, as well as fraud and risk control, multilingual customer support and localised payment methods. The solution also covers product and content management alongside BI, reporting and …

Having launched Betsson AB as the first betting customer of Opta 3D football visualisations services, SBC speaks to John Harlow SVP of Betting for Perform Group, on why industry stakeholders are placing a higher emphasis on delivering immersive product capabilities to boost player engagement. Harlow details to SBC the new trading and user dynamics brought to market by Opta 3D, …

Privet comrades, SBC’s Bookies Corner returns with industry stakeholders giving their first opinion on Russia 2018’s World Cup cast. Which teams have impressed bookmakers during the qualifying stages? Who are the current tournament favourites? Which failed teams will be missed most by bookmakers and will England roar or wimp out of another major football tournament? SBC gets the initial Russia …

This Summer’s World Cup in Russia will provide an unrivalled opportunity for sportsbooks to attract new customers, therefore for both established and growing operators fully capitalising on the event is vital.   As an operator that takes immense pride in its high quality sportsbook offering, giving high limits and not restricting successful bettors. Pinnacle’s Content & Social Media Manager Benjamin Cronin detailed to …

FTSE bookmaker William Hill Plc has lit-up the Australian gambling market, by confirming that it has entered ‘in-depth discussions’ with Crown Resorts to acquire its controlling 62% stake in online betting subsidiary Crownbet. The cumbersome merger of Tabcorp-Tatts has dominated the Australian betting industry’s agenda and context in 2017, however, seeking to expand its international assets William Hill may have …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition breaks down the financial results of Manchester United, and looks at why the amount of football broadcast on television will almost certainly increase. ____________________ Record revenue and record costs in latest Manchester United financial results  Announcing …

Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …

Tech startup tappit specialises in cashless experiences. It provides cashless payment technologies for events and entertainment venues, enabling users to store funds on wristbands or branded cards and venues to work cash-free. The solution uses radio-frequency identification (RFID) technology and can be used for one-off events or permanent installations. We caught up with tappit Chief Marketing Officer Paul Winslow, to …