As I write this, I am greatly looking forward to moderating the “Brand Control – Working with Affiliates” panel session during the “Digital Marketing Day” of the ground-breaking SBC Digital Summit. This will be a highly topical session because, looking back on what has happened in gaming regulatory terms since the commencement of the COVID-19 lockdown in the UK and …
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Samuel Barrett, Director of Gaming at Trustly, believes that moving towards cashless environments will be a main component in helping players in retail make payments when businesses return to normal after the COVID-19 crisis. Delivering the day-four keynote at this week’s SBC Digital Summit, kicking off the Neosurf sponsored Payments Day track, Barrett bemoaned that while the online gambling industry …
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To say that retail betting has faced an uphill battle would be an understatement. The sector has faced legislative and regulatory challenges on a global scale, now combined with the lockdown measures in response to the COVID-19 outbreak. It is, therefore, now more important than ever that operators adapt to the high-street environment – however it might look post COVID-19 …
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Day three of the SBC Digital Summit sees industry leaders discuss how the lottery sector has adapted to the host of COVID-19 caused challenges and what can be expected from the industry as a whole when the virus eventually dissipates. Delivering the opening day-three keynote at the SBC Digital Summit, Ludovico Calvi, President of the Global Lottery Monitoring System (GLMS), …
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Achieving product differentiation is arguably more important now than ever as sportsbook and casino operators face the challenge of staying relevant, writes Will Whitehead (pictured), Associate Director – Accounts at mkodo. This remarkable period triggered by the outbreak of COVID-19 has stressed the importance of having dynamic and agile digital products and has likely rang alarm bells for many over …
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Speaking on the Leadership in Betting track on day one of the SBC Digital Summit, SportCaller’s Managing Director Cillian Barry outlined five key points which look at how free-to-play (FTP) games can boost engagement and retention with audiences during the live sport shutdown. During his presentation Barry looked at how the changing industry might transition from the current situation under …
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Number-based games have always provided a bridge between the sportsbook and casino sectors for NSoft, whose unique offering includes Roulette, Next Six, Lucky X and Keno, as well as Lucky Six – still its most lucrative game despite launching almost a decade ago. Now more than ever, NSoft has seen the advantages of number-based games acknowledged by sportsbook operators left …
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Ahead of his attendance at the Stats Perform booth (C3) at the SBC Digital Summit (today and Thursday), we sat down with Duncan Alexander from the Stats Perform sports data team. Alexander explained how he and his fellow statisticians support marketing and content teams, as well as more on his search for the perfect sports insight and the new Opta …
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Delivering a Virtual Sports Showcase on day one of the SBC Digital Summit, Martin Wachter – CEO of Golden Race – predicted that virtual sports in the US will grow in popularity. He said: “At the minute, one of our biggest projects is New Jersey. This is our first stop in the US, which is a very important market for …
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C-level leaders on the first day of the SBC Digital Summit spoke about the challenges of ‘business continuity in the face of COVID-19’ disruptions and mitigating the unprecedented circumstances that have changed global betting’s operational strategies. The discussion was started by moderator Jordan Levin, CEO of SG Digital, who asked the panellists to detail ‘first responses’ to the COVID-19 outbreak. …
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