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“We need to be able to look ourselves in the eye and say we did everything we could,” explained William Hill CEO Ulrik Bengtsson, as he contemplated the importance of social responsibility and player protection across the betting and gaming industry. This exclusive interview with Bengtsson opens the second edition of SBC Leaders for 2021, where he shares his views …

The anticipation and longing have probably never been bigger for sports fans than before the postponed Euro 2020 tournament this summer. At Enetpulse, a leading sports data provider, the focus is now on bringing the thrill back for football fans. Kamil Murcko, Enetpulse’s Head of Sales, believes that the rescheduled tournament will generate increased levels of fan engagement – perhaps …

This week’s SBC Digital Africa conference and exhibition is set to feature a speaker line-up of 60 senior executives and specialists, all ready to share hard-to-find information about the continent’s best opportunities for betting and gaming operators. The agenda for the event on 30-31 March 2021 includes sessions that examine the future of the markets in South Africa, Ghana, Nigeria, …

It might be a ‘new kid on the block’ among more established affiliate tracking platforms for iGaming operators, but Affilka – an offspring of SoftSwiss – has made huge strides since evolving into a platform independent of its parent company in 2019.  Anastasia Borovaya (pictured), Affilka Product Owner at SoftSwiss, tells us about the platform’s key features, delivering performance data …

Euro 2020 is finally going ahead this summer. It’s been a while coming and I – like all sports fans and bettors – am excited to get involved in the action of a fully-fledged major soccer tournament once again, writes Marco Blume (pictured), Trading Director of Pinnacle and the operator’s B2B arm Pinnacle Solution. Russia 2018 is now becoming a …

The last 12 months have shone a light on the need for unification of the French gambling market and highlighted reasons why there needs to be an expansion to areas of regulation.  That’s according to David Ozararat, who became President of SoftConstruct’s French division in February. He told SBC News that the market is on an upward trajectory with online …

Sports data provider Enetpulse has spent the extra year rethinking its solutions for this summer’s showpiece Euro 2020 football tournament. We spoke to Lyuben Starev (pictured), head of products and content at Enetpulse, about changes to its original approach, new data points and features planned for Euro 2020. SBC: Can you tell us about your lead sports data solutions for …

Why do I have potential customers searching for my brand but not ending up on my page? The answer, explained Internet Vikings CEO Peter Ekmark, may lie in brand traffic protection. “Having worked with major igaming B2C brands in both regulated markets and developing markets for almost 15 years, I have faced a multitude of digital marketing challenges,” said Ekmark. …