With talks escalating of a ban on sports betting and gambling firms from Premier League football shirts, operators are becoming increasingly aware of the repercussions that look to follow the current 2005 Gambling Act review. As speculation shifts to inevitability, experts claim that stakeholders should be prepared for a ‘probable change’ when it comes to gambling sponsorships, whilst it has …
Read More »
In Issue 18 of SBC Leaders Magazine, James McKay, Sportsbook Director at Virgin Bet, speaks about the importance of customer service and how Virgin Bet Fives is helping the “relatively new player” stand out from the crowd. Can you tell us more about Virgin Bet and your role in the industry? How do you ensure that you stand out from …
Read More »
As 2021 began, the UK betting sector was fixated with the onset of the review of the 2005 Gambling Act review, the outcomes of which would become clearer as the year progressed. The overhaul of the UK’s regulatory gambling regime did not just catch the eye of industry leaders, however, as Chancellor of the Exchequer Rishi Sunak voiced his concerns …
Read More »
Jessica Mills, Head of Product Proposition at SIS, highlights how a close-knit audience of numbers betting fans is fuelling engagement across social media channels and revitalising the heritage 49’s live numbers game for betting clients… Social interaction amongst bettors is a key driver of engagement, and the numbers betting environment has this in abundance. The online slots sector takes credit …
Read More »
Providing further year-end perspectives, SBC has enlisted the help of Scott Longley of the Wagers.com Earnings+ More Substack to summarise the M&A, IPOs and boardroom shake-ups that have reformed gambling’s playing field make-up… When the Earnings+More newsletter (as it was then) launched in April, it was partly as a response to the expansion of the US-listed betting and gaming sector …
Read More »
2020 and 2021 saw pressures increase on operators’ ability to modify platforms to match market and regulatory demands. Observing arising complexities across the industry’s value chain, James King leads the development of Flows, an industry-tailored innovation platform designed to turbocharge delivery, automate workflows and reduce reliance on technical teams. SBC: Hi James, thanks for this interview. Your new venture Flows …
Read More »
Esports is data-driven like no other sport. Given a good data source, it is possible to have full information about a match at any given second, yet creating good reliable betting odds for esports remains a challenge in the industry, writes Darina Goldin, Director of Data Science at Bayes Esports. Some of that can be attributed to the relative novelty …
Read More »
Better Collective will use its experience from Europe to lay the foundation for its US market expansion, Marc Pedersen – CEO of Better Collective US – told SBC News. In this month’s Better Collective Spotlight, Pedersen discusses how the sports media publisher plans to drive acquisition and retention to its partners stateside, before shining a light on some of the …
Read More »
The past year has seen a number of major acquisitions – as well as some prominent failed ones – in the international betting and gaming scene, but the prospect of a ‘betting industry Google is not around the corner. This is according to Kindred’s Group Deputy General Counsel Liv Biesemans, who shared her views on M&A developments whilst also making …
Read More »
The only disadvantage was its relatively recent release on the market, said N1 Partners Group Chief Product Officer Yaroslav Laptev, as he reflected on choosing the SOFTSWISS Sportsbook to grow its online gambling business. 12 months on from launching the first of its sports betting projects through Joo Sports, he told us why the flexible and simple to use solution …
Read More »
SBC News Voice of the Sports Betting Industry