Online betting operator MansionBet has initiated a new marketing campaign, ‘#MerryCheltmas’, ahead of the upcoming Cheltenham Festival. By creating a unique title for the festival, the sportsbook intends to market the event as ‘the most wonderful time of the year’ for racing fans. As part of the campaign, MansionBet will launch a range of offers for the week-long series of …
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UK bingo’s biggest land-based operators, Mecca and Buzz Bingo, have joined forces to launch ‘National Bingo Day’ on Sunday 27 June – providing a vital boost for all British bingo venues returning to business from lockdown. Accustomed to being celebrated across the US, Buzz and Mecca have launched Britain’s version of ‘National Bingo Day’, championed by the Bingo Association. Helping …
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Betfred has confirmed the appointment of Joanne Whittaker as new Group Chief Executive, taking over the leadership duties of Betfred founder Fred Done. The Racing Post has reported that Done sent a personal statement to Betfred employees confirming Whittaker’s appointment, with the executive set to join the company next month. The former Head of the operator’s IT division, Whittaker left …
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William Hill Plc has issued an update on the ‘timetable and conditions’ regarding its $3.6 billion takeover by US strategic partner Caesars Entertainment. Caesars takeover bid was first disclosed and recommended by William Hill’s board to shareholders on 30 September 2020. Subject to shareholder and regulatory approval, Caesars $3.6 billion bid was put forward by the US operator’s special unit …
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Entain has moved forward with its Baltic expansion plans, securing ‘all the necessary approvals’ from relevant competition and gaming regulatory authorities for the takeover of Enlabs. As a result, the condition for the completion of the group’s offer regarding the receipt of all necessary regulatory approvals has been met. However, the firm – which operates Ladbrokes and Coral – has …
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Svenska Spel has appointed Forsman & Bodenfors as its new lead advertising agency for ‘strategic and creative marketing’. The Swedish state-owned lottery and sports betting operator launched an agency tender at the start of the year, reviewing its current strategic marketing and brand development frameworks. Following a ‘careful evaluation’ of agency pitches, Svenska Spel has confirmed Gothenburg-based Forsman & Bodenfors …
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The Racecourse Media Group (RMG) has promoted Martin Stevenson to the position of CEO, with the former Finance Director bringing considerable accounting and media experience to the role. Stevenson joined RMG as Finance Director in 2007, and has since developed ‘deep and intimate knowledge’ of the company’s business and operations. “I am extremely excited and honoured to take up the …
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This year’s QIPCO 2000 Guineas Day at Newmarket and the Derby Day at Epsom Downs will be classified as World Pool events, according to an announcement by a coalition of horse racing leaders. The Hong Kong Jockey Club, UK Tote Group, The Jockey Club and its media rights partner, Racecourse Media Group (RMG), confirmed this morning [8 March] that the …
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Ladbrokes has celebrated the unique bonding experience of the Cheltenham Festival with the launch of its new TV advertising campaign ‘The One’. Though lockdown may have forced this year’s Cheltenham Festival (16-19 March) to be raced behind closed doors, Ladbrokes celebrates UK racing’s marquee fixture as an endearing public event. Continuing to work with BBH London, Ladbrokes new TV campaign …
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An opinion poll commissioned by the Betting and Gaming Council (BGC) has uncovered public opposition to government-mandated betting limits. The poll, conducted by YouGov, surveyed 1,683 adults from across the UK, finding that 51% were in opposition to the establishment of arbitrary bet limits by politicians, with 27% in favour. A second question also revealed that 59% of respondents agreed …
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