MGM Resorts and GVC Holdings strategic US interactive joint venture ‘Roar Digital’ has confirmed the appointment of Matt Prevost as first Chief Marketing Officer (CMO), leading the venture’s customer engagement strategy.
A seasoned industry executive, Prevost joins Roar following a four-year tenure as CMO of Coral Interactive in Gibraltar (2011-2015). While at Coral, he led digital marketing activity operations in addition to overseeing teams based in Gibraltar, the UK and Ukraine.
Welcoming the appointment, Adam Greenblatt, Chief Executive Officer of Roar, commented: “I am delighted to appoint Matt to the team. Matt brings a unique combination of experience and expertise in Europe’s most competitive betting environment with a deep understanding of the US consumer and media landscape.
“Matt further strengthens Roar’s foundations and will help us compete for leadership over time as the US market evolves.”
Prior to working at Coral, Prevost held senior management positions at various Cerberus Operations companies including BlueLinx Corporation, Focus DIY, NewPage Corporation and Torex.
Prevost added: “I am thrilled to join the team at Roar at this historic time for the US sports betting and gaming sector. The combination of brands, technology, and market access of the two parent companies will provide a significant opportunity to build a world-class sports-betting operation in the US.”