Products

Denmark’s national lottery Danske Spil has become the latest operator to integrate gambling software developer Playtech’s virtual sports betting products. Danske Spil has selected eight of Playtech’s virtual sports titles, covering football, basketball, tennis, greyhound racing, horse racing, speedway, cycling and trotting.  Odds for the virtual betting markets are based on the simulations themselves, enabling Danske Spil’s customers to study …

In what has been an ‘unbelievable year’ for betting operators and media and marketing companies alike, the vast majority of firms believed that they had benefited from the after effects of COVID-19, as was the consensus from the guest speakers at the SBC Digital Summit CIS event. Mark McGuinness, Director of Marketing and Customer Success at Dam Mad Media and …

The Premier League has announced it will be continuing with its current pay-per-view (PPV) arrangement, after meeting to discuss the controversial model yesterday. Four more matches at the same price of £14.95 have been agreed with broadcast partners Sky Sports and BT Sport for the weekend of 6 November, ahead of the international break. The London derby between West Ham and …

Sportradar has launched its new product ‘Insights’ aimed at sports media companies that will transform the landscape of the fan experience, according to a statement released by the leading sports betting and entertainment provider. Insights utilises data intelligence to consumers at scale and is designed to ‘bolster real-time fan engagement‘ for all  sports media stakeholders by increasing sales opportunities and helping …

Global sports data centre STATSCORE has joined with sportsbook software Altenar in a deal to create ‘high-quality’ widgets for betting companies. The two companies have been ‘dynamically’ developing together and have finally combined forces to create the Livematch Pro widgets. “We are very excited about having the possibility to cooperate with STATSCORE,” said Domenico Mazzola (pictured), Altenar’s Commercial Director, about the …

Esports betting has enjoyed a well-documented rise to prominence over the last few months, partly due to global restrictions and the postponement of live sporting events.  However, the challenge now for esports is to cement itself as a major player in the overall sports betting landscape, avoiding a situation where audiences just ‘revert to type’ as the sports action returns. …