North America

North American news

Esports Technologies leverages AI to enhance tournament odds

SBC News Esports Technologies leverages AI to enhance tournament odds

Esports Technologies has filed a provisional patent to leverage artificial intelligence technology in order to generate odds models for an esports betting algorithm. The AI-driven odds model would be used for esports tournaments – leveraged prior to the commencement of a competition as well as various stages throughout the event. Generation of odds will be informed by machine learning and …

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Genius Sports acquires Spirable to bridge convergence between media and betting

BetBright

Genius Sports has acquired Spirable in a move to bolster its data-driven video engagement capacities for all sports stakeholders. The NYSE sportstech group intends to leverage Spirable’s video platform and combine this system with its official sports data collection and distribution operations and client network to reduce costs for partners and enable ‘deeper engagement’ and ‘higher performance’. Mark Locke, CEO …

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EveryMatrix signs US-facing distribution deal with Kindred

SBC News EveryMatrix signs US-facing distribution deal with Kindred

EveryMatrix has strengthened its position in the evolving US betting and gaming market by securing a casino content distribution deal with Kindred Group. The NASDAQ Stockholm-registered international operator has enlisted the igaming technology provider to expand its current casino offering, integrating EveryMatrix’s proprietary games from Spearhead Studios and Armadillo Studios. A number of US-facing investments have been made by EveryMatrix …

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Strive Gaming unveils leadership team to execute US platform dominance

SBC News Strive Gaming unveils leadership team to execute US platform dominance

Strive Gaming has launched its commercial profile, aiming to establish its business as the leading supplier of fully customised igaming platforms for the burgeoning North American market. The ambitious start-up has named former Kambi Group Chief Commercial Officer Max Meltzer as its enterprise CEO, leading its mandate to deliver North American incumbents with the most scale effective operating systems meeting …

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Codere files Nasdaq listing plan for online business

SBC News Codere files Nasdaq listing plan for online business

The board of Codere SA has filed an F-4 ‘preliminary registration statement’ with the US Securities and Exchange Commission (SEC) putting forward its prospectus to list its ‘Codere Online’ business on the US Nasdaq.  The registration sees Codere advance its plans to divest its Codere Online unit by merging with DD3 Acquisition Corp – a SPAC led by former Goldman …

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Betsson commits to Canada through Slapshot investment

SBC News Betsson commits to Canada through Slapshot investment

Betsson AB has continued its strategic expansion into new markets by disclosing that it has acquired a 28% stake in Canadian start-up Slapshot Media Inc. The investment led by subsidiary ‘Betsson Perch AB’ will provide Slapshot Media with CAD $3 million (€2m) in enterprise funding as the wider Betsson group commits to becoming a participant within Canada’s transformed gambling marketplace.  …

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Entain acquires Unikrn platform to advance its esports vision

unikrn

Entain has laid out a blueprint in a bid to achieve its goals of becoming “a world leader in sports betting, gaming, and interactive entertainment,” spearheaded by the acquisition of the technology platform, products and team of Unikrn. The purchase of the esports betting and entertainment media firm is expected to be finalised later in the year, and comes amid the appointment …

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Twitch bans gambling links from streaming platform

SBC News Twitch bans gambling links from streaming platform

Twitch has updated its content creator policies in a bid to restrict gambling adverts and advertorials being broadcast on its live video streaming platform.  During the summer, the Amazon-owned platform faced backlash for its failure to police the promotion of gambling content to audiences on live streams. Notable controversies saw video game streamer Tyler ‘Trainwrecks’ Niknam called out for promoting …

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SBC Leaders: Why technology is an ‘enabler’ for player entertainment

Jette Nygaard-Anderson, Entain CEO

“Technology is all about what it can do to the player experience, how it generates excitement and even the social elements that it creates,” Jette Nygaard-Andersen, CEO of Entain, told SBC Leaders as she highlighted the ways technology can enable new consumer behaviours. In an exclusive interview with SBC Leaders, Nygaard-Andersen shone a light on the first six months as …

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