North America

Canada’s Responsible Gambling Council (RGC) becomes the latest industry representative body to commit to improving betting/gaming’s diversity and inclusion standards, joining the All-in Diversity Project (All-in).   Moving forward the RGC will promote All-in Diversity industry benchmarks on inclusion and diversity data, allowing Canadian sector stakeholders to participate in much-needed research. Furthermore, the collaboration will focus on supporting industry sustainability …

US-based social casino High 5 Games (H5G) will present its players with targeted real money online content after securing a new partnership with BtoBet. H5G, which holds a strong presence in the social casino space with over 17 million downloads worldwide, will use BtoBet – and specifically the firm’s Neuron Gaming platform – to boost its footprint in the real …

Sports betting is sports betting; right? Fundamentally, yes. But where the US market and its European counterpart are concerned, it comes in slightly different flavours. Three industry experts explain… Talk of Europe’s role as a shaping presence in the US market for sports betting became something of a leitmotif to proceedings from the moment that PASPA was consigned to the …

The National Council on Problem Gambling (NCPG) has boosted its bid for increased public awareness through the appointment of Deanna Wilken, MA, as Communications Manager. Keith Whyte, Executive Director for the NCPG – an advocacy organisation for individuals and families experiencing problem gambling and gambling addiction – said that Wilken will “build on the existing structure” to improve communication across …

Digital marketing and messaging platform, OtherLevels Holdings Limited, has launched its new real-time module which enables igaming operators to carry out in-play engagements. OtherLevels In-Play 2.0 will offer an automated, real-time solution that combines event feeds, live odds, condition evaluation, dynamic message content and smart segmentation which will be developed using historical betting data. Brendan O’Kane, Managing Director for OtherLevels, …

Sports betting media and events company Sports Betting Community (SBC) and leading regulatory intelligence portal GamblingCompliance have joined forces in order to improve the dialogue around gambling regulations. The partnership will see GamblingCompliance become the lead partner on the key compliance and regulatory tracks at SBC’s upcoming Betting on Football (19-23 March) and Betting on Sports America (23-25 April) conferences. …

SBTech has teamed up with Pala Interactive as part of a five-year agreement to distribute the supplier’s sportsbook technology to brands across Pala Interactive’s proprietary platform. The partnership, which will increase SBTech’s reach across North America, will involve SBTech’s sportsbook solution integrated with Pala’s online platform provisions. Moving forward, the partnership will initially launch with two online brands: CanPlaySports and …

The ICE exhibition can be a daunting place for even the most battle hardened of industry conference-goers. So, how do you go about best managing your time and getting the most out of the annual industry pilgrimage to the ExCeL? As this year’s ICE moves into focus, we caught up with Conall McSorley, Business Development Director for gbet – a …