North America

North American news

NBA forms first virtual games partnership with Highlight Games

SBC News NBA forms first virtual games partnership with Highlight Games

Highlight Games Limited announces a major coup partnering with the NBA and its syndicate National Basketball Players Association (NBPA) to launch new virtual sports property – ‘NBA Last 90’. Highlight Games is a developer of specialist virtual games content, utilising real sports footage to engage wider audiences. The announcement sees Highlight Games launch NBA Last 90, which will ill utilize actual …

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Sportradar continues US legacy partnership with NASCAR

SBC News Sportradar continues US legacy partnership with NASCAR

Sports data and content supplier Sportradar has announced a multi-year extension of its media partnership with US professional stock car association NASCAR. The agreement sees Sportradar renew one of its first major US sports partnerships, having served NASCAR official live data and timings supplier since 2015. “Sportradar has been an excellent partner that has helped us expand the reach of NASCAR’s …

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Better Collective Spotlight: Moving into DFS through RotoGrinders deal

RotoGrinders

Late last month, leading igaming affiliate Better Collective acquired a 60 per cent stake in RotoGrinders – the operator of news and information portals rotogrinders.com, pocketfives.com, sportshandle.com, usbets.com and pennbets.com – for a fee of $21m. We caught up with Tomás Vaz de Carvalho, Project Manager of Global Operations at Better Collective – who also confirmed that it will acquire …

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Gambling.com appoints Gerry Ahern as US content lead

SBC News Gambling.com appoints Gerry Ahern as US content lead

Expanding its US profile, Gambling.com Group Plc has confirmed the appointment of Gerry Ahern as Director of North American Content. A 30-year veteran in sports media and publishing, Ahern will oversee the development of Gambling.com content production for US market audiences. Ahern is the former VP of Content for USA Today Sports (2011-2016) and has most recently served as Editor-in-Chief …

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Why Sportradar believes technology and human expertise is key for sports trading

trading

For years, people have been breaking down sports mathematically based on the probabilities of various outcomes. It’s a popular topic amongst fans keen to discuss, engage and predict elements of their favourite sport. Thanks to technology, the ability for bookmakers to serve this interest by providing as many betting markets as possible has become a lot more efficient. As Artificial …

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Industry leaders headline Betting on Sports 2019 conference

Betting on Sports

Jason Robins (DraftKings), Paris Smith (Pinnacle), Jose Duarte (BetCris), Dominik Beier (Interwetten), Lahcene Merzoug (ComeOn!), Jesper Svensson (Betsson), Carmelo Mazza (Betaland), Sergey Portnov (Parimatch) and Stan Reoutt (Fonbet) represent just a small selection of the industry CEOs taking to the stage at this year’s Betting on Sports conference. Organiser SBC Events has released the full agenda for the fourth edition of …

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6 of the Best – Covers’ Patrick Everson

Blonk 6OTB

This week’s 6 of the Best comes from, Patrick Everson, senior writer at Covers.com. In the latest edition we see an American twist regarding a favourite holiday, a love of one particular NFL franchise and which album saw every song tell “an incredible story”. Best Holiday  Christmas, for certain. It never goes out of style. Midnight Mass, at which my daughter always …

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1xBet boosts player appeal through new Favorites feature

Favorites

1xBet has added a new ‘Favorites’ feature that gives its players easy access to betting markets on both a certain team – or multiple teams – and individual players. To enable this feature, players just need to locate the ‘Favorites’ feature in account settings, and find their favourite teams/players through the simple search functionality. “We are constantly working on increasing …

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GVC’s Simon Hay steps down to join Nektan

SBC News GVC's Simon Hay steps down to join Nektan

Nektan, an international B2B and white label gaming software and services provider, has confirmed that GVC’s Simon Hay will be joining the company as its new Chief Financial Officer (CFO). Hay is due to start the new role from June 17,  bringing with him a wealth of experience from two decades in the accountancy and consultancy sectors. Prior to this, …

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