North America

Sports Betting Community (SBC) has shown its commitment to the growing US betting industry by securing membership to the American Gaming Association (AGA). SBC organizes some of the biggest sports betting trade events in Europe and the United States via its event brand SBC Events.com. SBC also manages a network of betting and gaming industry news portals including SBCAmericas.com, an …

Governor Chris Christie is to be recognised by the sports betting industry for the pioneering role that he played in widening the scope for sports betting in the US. During his time as State Governor for New Jersey, Christie was instrumental in generating the political will to revisit and challenge the federal ban on sports betting via the PASPA, which …

Ascend FS, the market leader in data-driven charitable fundraising solutions and sponsorship activation in the gaming sector, has been officially named a Supporting Partner for the largest sports betting trade conference in the United States – Betting on Sports America. Betting on Sports America is organised by SBC (Sports Betting Community), a group that for over ten years has become …

Canada’s Responsible Gambling Council (RGC) becomes the latest industry representative body to commit to improving betting/gaming’s diversity and inclusion standards, joining the All-in Diversity Project (All-in).   Moving forward the RGC will promote All-in Diversity industry benchmarks on inclusion and diversity data, allowing Canadian sector stakeholders to participate in much-needed research. Furthermore, the collaboration will focus on supporting industry sustainability …

US-based social casino High 5 Games (H5G) will present its players with targeted real money online content after securing a new partnership with BtoBet. H5G, which holds a strong presence in the social casino space with over 17 million downloads worldwide, will use BtoBet – and specifically the firm’s Neuron Gaming platform – to boost its footprint in the real …

Sports betting is sports betting; right? Fundamentally, yes. But where the US market and its European counterpart are concerned, it comes in slightly different flavours. Three industry experts explain… Talk of Europe’s role as a shaping presence in the US market for sports betting became something of a leitmotif to proceedings from the moment that PASPA was consigned to the …

The National Council on Problem Gambling (NCPG) has boosted its bid for increased public awareness through the appointment of Deanna Wilken, MA, as Communications Manager. Keith Whyte, Executive Director for the NCPG – an advocacy organisation for individuals and families experiencing problem gambling and gambling addiction – said that Wilken will “build on the existing structure” to improve communication across …