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Marketing
Allwyn and Formula 1, which have extended their partnership
BREAKING
Marketing
Time to read: 3 min
Formula 1 extends partnership with Allwyn after gaining 1.8 billion TV views in 2025
March 26, 2026
A bwin sign outside a building in Belgium
BREAKING
Marketing
Time to read: 3 min
Bwin’s Danish domain hit with £57k fine in midst of ad ban talks
March 26, 2026
SBC Summit Malta marketing banner
BREAKING
SBC Events
Time to read: 4 min
SBC Summit Malta 2026 to tackle the biggest questions in modern marketing
March 26, 2026
A Paddy Power betting shop
BREAKING
Marketing
Time to read: 6 min
Paddy Power marketing redundancies on table as Flutter prepares for UK taxes
March 26, 2026
A corporate boardroom, the which Better Collective's new Chair will oversee
BREAKING
Marketing
Time to read: 2 min
Better Collective confirms new Chair as firm prepares for predictions
March 25, 2026
The Dutch flag pinpointing the Netherlands on a map
BREAKING
Europe
Time to read: 2 min
JOI Gaming initiates rapid response to Dutch darts warning
March 25, 2026
Intricate black market affiliate unearthed in Romania
BREAKING
Europe
Time to read: 3 min
Romanian regulator busts covert black market affiliate
March 25, 2026
Better Collective, which is expanding into prediction markets
BREAKING
Marketing
Time to read: 3 min
Better Collective becomes latest business to ramp up prediction markets push
March 19, 2026
A FIFA World Cup 2026 billboard in Toronto, Canada
BREAKING
Latest News
Time to read: 2 min
GR8 Tech upgrades sportsbook, crypto and engagement tools in World Cup push
March 19, 2026
AS Roma partners with Eurobet.live in multi-year sponsorship
00:36
BREAKING
Marketing
Time to read: 4 min
Eurobet.live takes front-of-shirt position at AS Roma in multi-year sponsorship
March 16, 2026
Eden Hazard, whose partnership with Stake is being investigated by the KSC
BREAKING
Marketing
Time to read: 3 min
KSC to investigate partnership between Eden Hazard and unlicensed Stake 
March 16, 2026
Entrance sign Dutch political House of Representatives
BREAKING
Player Protection
Time to read: 2 min
Opposition parties table draft to ban iGaming ads in the Netherlands
March 16, 2026
BREAKING
Marketing
Time to read: 3 min
Optimove eyes bold M&A to fix AI bottlenecks and bad agents
March 13, 2026
Eden Hazard, who has just partnered with Stake
BREAKING
Marketing
Time to read: 4 min
Eden Hazard snapped up by much-discussed Stake ahead of World Cup 2026
March 11, 2026
Logo of the UFC
BREAKING
Marketing
Time to read: 4 min
UFC replaces DraftKings with bet365 as US and Canada betting partner
March 6, 2026
TV screen, representing Codere Online and Multimedios launching Codere RGTV
BREAKING
Marketing
Time to read: 2 min
Codere Online launches broadcast channel with Mexican media giant Multimedios
March 5, 2026
Man showing phone to friend, reperesenting data from Gambling Commission on black market
BREAKING
Marketing
Time to read: 4 min
L&GNSW issues stark warning to gambling operators using social media influencers 
March 4, 2026
TonyBet logo, after the company along with Kansino and Betcity were reprimanded by the KSA
BREAKING
Player Protection
Time to read: 3 min
TonyBet, Betcity & Kansino contacted by KSA after breaching marketing regulations
March 2, 2026
Denmark eyes tighter gambling ad restrictions
BREAKING
Player Protection
Time to read: 4 min
Danish government moves to sanitise live sports ad breaks
March 2, 2026
Better Collective to report on esports as standalone segment
BREAKING
Marketing
Time to read: 4 min
Better Collective exits ‘reset year’ on record Q4 metrics
February 26, 2026
The Dutch flag pinpointing the Netherlands on a map
BREAKING
Marketing
Time to read: 2 min
Dutch regulator sets record straight on influencer marketing
February 24, 2026
Ukraine landscape, representing GGBET launching its Keep it GG campaign in Ukraine
BREAKING
Esports
Time to read: 2 min
GGBET launches ‘Keep it GG’ campaign across Ukraine
February 24, 2026
Allwyn branding with a McLaren F1 car driving in foreground
BREAKING
Marketing
Time to read: 3 min
Allwyn calls on creative pitch to elevate new global profile
February 23, 2026
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Featured Articles
Flags of EU member nations and the EU in Brussels, Polymarket is currently lobbying the trade bloc
BREAKING
Featured News
Time to read: min
Ireland omits common tax on iGaming from first draft EU Budget 2028 
October 13, 2026
SBC signs Lisbon deal
BREAKING
Events
Time to read: min
SBC signs long-term agreement to remain in Lisbon until 2030
October 2, 2026
BREAKING
Events
Time to read: min
SBC Summit Day 3: Prediction markets praised as "extraordinary opportunity in innovation" but doubts remain
October 1, 2026
BREAKING
Features
Time to read: min
SBC Summit: Reflecting on the global expansion of the AFA brand
October 1, 2026