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The power of 5G streaming: Driving the new age of betting

streaming

The magic of live streaming is in the power it has to make people feel involved – and subsequently more engaged – with the betting experience, said Vermantia technical director Menelaos Ladopoulos. But what came first – the thirst from players for faster, more reliable live streams? Or the emergence of tech which normalised the concept within the increasingly content-driven …

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Petar Penev: The outlook is bright for the Soft2Bet sportsbook

Penev

The jam-packed sports calendar for this summer including both Euro 2021 and (hopefully) the Olympic Games in Tokyo means the outlook for the short to medium term from a sports betting perspective is particularly positive, said Soft2Bet’s head of sportsbook Petar Penev. Despite the huge disruption inflicted on the sports world by coronavirus, which still leaves the successful staging of …

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SIS takes greyhound content down under with Sportsbet deal

SIS takes greyhound content down under with Sportsbet deal

Sportsbet will strengthen its coverage of UK and Irish greyhound content after signing a new agreement with Sports Information Services (SIS).  The operator’s new greyhound offering will consist of up to 53 meetings per week from British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore, Romford, and Towcester as well as Irish action from Cork, Kilkenny, Limerick, Mullingar, …

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Sportech sheds Bump weight to Canadian Banknote

SBC News Sportech sheds Bump weight to Canadian Banknote

Sportech Plc has entered a ‘conditional agreement’ with Canadian Banknote Company (CBN) to sell its Bump Worldwide Inc subsidiary for a ‘gross consideration’ of CAD $10 million (circa £5.7m). Bump is the digital and in-stadia draw-based raffles solutions subsidiary of Sportech Plc which primarily services North American pro-sports franchises and collegiate sports organisations. Updating investors, Sportech confirmed that it had …

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Sunak monitors Gambling Review closely

SBC News Sunak monitors Gambling Review closely

Chancellor of the Exchequer Rishi Sunak has raised direct concerns with the DCMS about further ‘enhanced affordability checks’ being imposed on bookmakers.  Reported by the Racing Post, local racing delegates of Sunak’s Richmond North Yorkshire constituency wrote to the Chancellor opposing a consultation proposal being reviewed by the UK Gambling Commission (UKGC). Forming part of the government’s ongoing review of …

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How can influencer marketers educate audiences in the IPL?

SBC News How can influencer marketers educate audiences in the IPL?

As influencer marketing becomes a commonplace strategy in the Indian Premier League (IPL) and other sports within the country, operators and firms alike must educate customers about the products that sports stars and celebrity personalities are advertising. Parimatch, a firm that teamed up with MMA icon Conor McGregor in 2019, is one such company that places a strong emphasis on …

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Kambi launches Argentine vision with Casino Magic

Kambi

Kambi Group plc has entered into a multi-year agreement to provide its technology and services to leading Argentinian gambling operator Casino Magic. The partnership will see Kambi support the launch of an online Casino Magic sportsbook in Argentina’s Neuquén province, with the country in the process of regulating sports betting on a province-by-province basis. Kristian Nylén, CEO of Kambi, said: “We are delighted to …

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UKGC seeks guidance on customer interactions

Sarah Garnder: UKGC consultation conclusions due this summer

The UK Gambling Commission (UKGC) has launched a further consultation seeking guidance on ‘how online gambling companies interact with their customers’.  The Commission aims to gather wide-ranging insights and opinions from businesses, employees and their customers on ‘what protections should be offered by online gambling operators to prevent harms to their customers’. UK online gambling laws require licensed operators to …

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Ross Haselhurst to lead mkodo’s digital delivery strategy

Ross Haselhurst to lead mkodo’s digital delivery strategy

Ross Haselhurst has been named as the new Digital Delivery Director for mkodo, strengthening the company’s digital expertise.  In a newly created role, Haselhurst will take responsibility for mkodo’s product delivery as well as ensuring that “projects and processes are matured to drive results for clients”. “It is a fantastic opportunity for me to join mkodo and the Pollard family …

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