ITV has responded to the calls from Scottish National Party (SNP) MP Ronnie Cowan to suspend gambling advertising during the upcoming 2020 UEFA European Championships. During the 2018 FIFA World Cup, the free-to-air terrestrial broadcaster ran 172 betting-related ads throughout its coverage, whilst over £2.3 billion was wagered in the UK on the tournament. In its statement, ITV detailed: “The …
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BT endorses Sisal next-generation bid to lead the National Lottery
Italian lottery operator Sisal has secured a major endorsement in its bid to win the UK National Lottery’s operating contract, as BT becomes its strategic telecoms partner. Maintaining the UK’s biggest customer base for home broadband and household telecom services, BT will serve as the ‘network partner’ of Sisal’s bid, working on ‘how to combine the best fixed and mobile …
Read More »BGC members commit ‘vital funds’ to charities from Britannia Stakes profits
A group of Betting and Gaming Council (BGC) members have committed to donate all-profits from the Britannia Stakes, giving a ‘major’ financial boost to a selection of charities. Participating BGC members include bet365, BetVictor, Betway, Entain (Ladbrokes, Coral), Flutter Entertainment (Paddy Power, Betfair, Sky Bet), William Hill, Kindred (Unibet), Rank Group (Grosvenor Sport), the Tote and Fitzdares. “I am absolutely …
Read More »SBC Advisory Partners launched to provide expert services
A group of gambling Industry experts has teamed up with global media and events firm SBC to launch a new consultancy service to help companies realise their potential. SBC Advisory Partners has been set up to offer a pioneering consulting and transaction advisory service for the sports, betting & gaming industries. SBC Advisory Partners boasts an unrivalled network of contacts …
Read More »Golden Palace rolls out new version of Altenar sportsbook
Golden Palace became the latest sportsbook partner of Altenar to migrate to the new version of its sportsbook platform from Monday 31 May. The new version of the sportsbook, coined Sportsbook2 by the Malta based provider, was launched for a select quota of partners in April 2020 as Altenar looked to “serve operators on a global level in a more …
Read More »EC probe demands Germany justify its online gambling tax regime
An intervention by the European Commission may force Germany’s Bundesrat (federal council) to delay its final vote on approving its proposed 5.3% tax charge on player stakes, to be enforced on online slots and poker verticals. The controversial tax charge, remains the outstanding issue for Germany’s Bundesländer (state governments) to resolve in order for all provisions of the Fourth Interstate …
Read More »SBC launches SBCCIS.com with Sports Media Holding
SBC localises in CIS region in partnership with Sports Media Holding. Betting and iGaming industry events and media company SBC is to make a big investment into the burgeoning CIS market by striking a new partnership with Sports Media Holding (SMH). After a successful collaboration on the SBC Digital Summit CIS last October, the two organisations are to join forces …
Read More »MGA streamlines RTP % to allow licensees more flexibility servicing European markets
The Malta Gaming Authority (MGA) has announced that it will streamline all return-to-player % (RTP %) across online and land-based games offered by licensed operators. The decision will see the MGA lower its existing RTP percentage from 92% to 85% – the regulator’s established threshold for land-based gambling premises. The MGA stated that its new RTP ratio requirement had been …
Read More »William Hill refreshes master brand ahead of critical summer
William Hill will ‘relaunch its master brand’ this Saturday to coincide with the all-English final of the UEFA Champions League. The heritage bookmaker has moved to refresh its brand identity following a transformative period for its business, which was acquired by Caesars Entertainment during Q1. This weekend, William Hill will unveil its new UK-wide advertising campaign designed to relaunch its …
Read More »Betway nets Mercedes Cup sponsorship as tennis return continues
Betway has continued its return to sponsoring pro-tennis events by announcing that it will serve as the official betting partner of the Mercedes Cup – an ATP250 tournament. Held at prestige Club Weissenhof (8-13 June) in Stuttgart Germany, the Mercedes Cup is regarded as one of the ATP Tour’s key grass-court tournaments in the lead-up to Wimbledon’s Grand Slam event. …
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