Valencia CF has become the first La Liga club to have its own esports team after the grand unveiling on Tuesday June 7th at the Mestalla stadium. This move follows the recent announcement by Schalke 04 that it had moved into the world of esports by acquiring and rebranding the popular team Immortals. Peter Draper, Marketing Director of Valencia CF, said: “This is …
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ESSA and French gambling regulatory authority ARJEL have signed an integrity agreement ahead of the Euro 2016 Championships. The agreement will allow ESSA and ARJEL to exchange information with each other on suspicious betting. The partnership protocol covers a range of sports and competitions and demonstrates both parties’ ongoing commitment to protecting sport, consumers and regulated betting markets from the …
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Pooja Capellos Head of Product at user testing agency Gutsy Ninja details to SBC readers the importance of industry stakeholders implementing effective user research and testing initiatives in order to improve operational conditions and practices for future industry growth. Capellos a former Unibet product and digital strategist details to SBC that with a more demanding consumer, industry operators, suppliers and technology …
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As UK gambling operator Gala Coral Group (Coral) prepares for its £2.3 billion merger with rival Ladbrokes, the company presented its latest H1 2016 results (28-week period ending 9 April), reporting core metric growth throughout all its products. Despite its strong core metric performance, Coral would report H1 interim losses of £49 million as the company looks to reduce its …
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UK business news sources have reported this weekend that William Hill has approached KPMG consultancy to undertake a strategic review focusing on the company’s digital and technology operations. The consultancy review follows William Hill’s may financial update which saw the operator post an 11% net revenue decline in its digital division, with the company further detailing product declines in …
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Stockholm Nasdaq-listed online gambling operator Mr Green & Co (Mr Green) has announced the soft launch of its new sports betting product in time for Euro 2016 (10 June – 10 July). Powered by sports betting platform provider Kambi, the Malta-based operator had detailed in its Q1 corporate update that it would look to launch a betting product in 2016. …
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Stockholm listed specialist betting exchange SpiffX has launched a brand new live betting app that makes betting in-play as easy as pressing a button. Take 5 has been designed to make live betting accessible to a wider demographic of sports fans by making the concept as simple as possible. Take 5 consists of a single button which, when pressed, places …
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Detailing wagering insight on its UK ‘EU Referendum’ market, William Hill has revealed that its ‘High Rollers’ favour a ‘Remain’ outcome on 23 June. This week saw the majority of bookmakers shorten their odds on a UK ‘Leave’ vote to 2/1, offering the shortest price on the outcome since the market opened. Fighting for their cause, pro-Leave camps have stated …
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Esports company Gfinity Plc has announced a new sponsorship deal with razor and personal care products giant Gillette. Gillette will involve itself via the launch of a new football focused esports tournament that’ll include a£15,000 prize pot, though surprisingly it’s Pro Evolution Soccer 2016 and not FIFA which the players will be competing in. ‘The Gillette Championship’ will see gamers compete in a 24 team tournament, …
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Updating the market, London AIM-listed mobile casino and social games operator Gaming Realms Plc has informed that it has entered into a strategic partnership with London digital marketing specialist agency Ayima. The partnership will see Gaming Realms hand over control of media buying and performance marketing subsidiary QuickThink Media Limited to Ayima. Ayima will now act as lead online marketing …
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