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Yggdrasil secures William Hill ‘full suite’ partnership

SBC News Yggdrasil secures William Hill 'full suite' partnership

Industry games and platform provider Yggdrasil Gaming (Yggdrasil) has secured a direct integration deal with FTSE-listed betting operator William Hill, conducted through its Gibraltar gaming division. Securing a further partnership with a ‘UK Tier 1’bookmaker, Yggdrasil’s full suite of games will be integrated within William Hill’s platform. The partnership will further see William Hill utilise Yggdrasil unique in-game promotional tool …

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NFL owners to vote on Las Vegas Raiders relocation project

SBC News NFL owners to vote on Las Vegas Raiders relocation project

The planned NFL ‘Owners Meeting’ scheduled for Phoenix 26-29 March, has gained added significance as franchise holders may be asked to vote on the approval of the Oakland Raiders relocating to Las Vegas Nevada. Representatives of the Davis Family (Raiders franchise owners) have submitted official ‘relocation papers’ to NFL governance. If approved, the ‘Las Vegas Raiders’ project will be put to …

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Finnplay selected as platform provider for GoWild’s return

SBC News Finnplay selected as platform provider for GoWild's return

Malta-based European igaming operator GoWild Gaming (GoWild), will relaunch its online gaming services utilising industry tailored systems provider Finnplay as its principal development and operations platform. Under the leadership of new CEO Itai Zak, the former Chief Executive of industry software and technology provider SBTech (2011-2016), GoWild announced this January that it would relaunch its commercial services by Q2 2017. …

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Year 2…Sky Betting & Gaming reopens graduate program

SBC News Year 2...Sky Betting & Gaming reopens graduate program

The governance of Sky Betting & Gaming (SB&G) will continue its commitment to Yorkshire talent development by confirming a £500,000 investment in its ‘graduate program’ for a second year running.    SB&G which services offices in Leeds and Sheffield is currently one of Yorkshire’s biggest technology recruiters. Following the successful implementation of its 2016 graduate recruitment scheme, SB&G governance is seeking …

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NetRefer places gamification as key component of beta customer loyalty program

SBC News NetRefer places gamification as key component of beta customer loyalty program

Seeking to boost its client performance marketing and retention capabilities, industry affiliate marketing software provider NetRefer has launched its new customer loyalty program. Announcing its initial launch, NetRefer governance details that its customer loyalty program will be unique within the industry as it will introduce gamification features to its existing performance marketing platform. Currently being tested in beta, NetRefer states …

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SportsRISQ secures English football double with Everton & Fulham

SBC News SportsRISQ secures English football double with Everton & Fulham

Sports structured finance modelling and risk assessment specialists SportsRISQ (Risq.uk) has confirmed that it has secured English football clubs’ Everton FC (Premier League) and Fulham FC (Championship) as new platform partners of its ‘RISQ Performance Dashboard’. Moving forward, Everton and Fulham will utilise the RISQ Performance Dashboard as a business intelligence tool specifically designed for football club executives. The dashboard …

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Shenaly Amin – LeoVegas – Partnering with a great team

LeoVegas & Leicester Tigers

Late last week, LeoVegas was revealed as the new ‘Official Betting and Gaming Partner’ for Leicester Tigers, the two-time European Cup winners and 10-time English league champions. We caught up with UK Country Manager Shenaly Amin to find out more about the three-year deal, how the company will judge the effectiveness of the partnership, and whether Leicester’s recent poor form …

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SBC & Racing Post agree strategic event partnership for 2017

SBC News SBC & Racing Post agree strategic event partnership for 2017

SBC and the Racing Post have joined forces after agreeing to a strategic event partnership for 2017. The deal will see the Racing Post take a prominent position in SBC’s two flagship conferences this year, Betting on Football (3-5 May) and Betting on Sports (13-15 September). Both events will feature the Racing Post Networking Cafe, allowing delegates to catch up …

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Betting Gods extends reach with European language versions

Betting Gods - Copyright: convisum / 123RF Stock Photo

Betting Gods has extended its reach in Europe after a successful move into the Maltese sports betting market highlighted a clear demand for expansion. Since launching in Malta in December, Betting Gods has seen a growth in business of 17.27%. The company, which was previously available in English only, has reacted by creating French, German, Italian, Polish, Portuguese and Spanish …

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